Rich is a freelance copywriter/CD in Los Angeles. Before going solo, he was at Y&R, TBWA Chiat/Day, Team One and BBDO. He’s responsible for the above ABC campaign, which Creativity Mag named one of 20 that changed the face of advertising. You know, for me there’s just something magic about the big outdoor campaigns. I remember exactly where I was the first time I saw one of Rich’s ABC boards, on 101 South in San Francisco. I still remember thinking, “Oh man, look at THAT.”

Portfolio: siegelrich.carbonmade.com