Chris is a copywriter at Arnold, previously at Butler Shine and W+K. About the above ad, Chris writes: “Our campaign for Old Spice Hair & Body Wash pioneered the quasi-science of Hairchetypology. The print work reveals the known hairchetypes, while the online work encourages users to discover their own hair/body profile and what it says about them.” Name a better job than copywriter. Dare you.

Portfolio: jcubs.com