Monthly Archives: July 2012

CW Wanted: Launch

Diane Seimetz, Principal/Brand Insights at Launch in Carrollton, Texas, is looking for a writer. From Diane, “We are mega-agency refugees who decided if we were going to work for lunatics, they might as well be us. Our culture is creative-centric (kismet: two of the three principals are, indeed, creative people), smart, with a generous helping of “alecky” thrown in. As a boutique, we have been able to attract like minded mega-agency client refugees who wanted more big ideas with fewer layers. Our resulting collection of accounts are amazing and amazingly varied; they range, literally, from brass bands to Bentleys. Does that sound fun, or what.

We are looking for a special person who happens to double as a great writer.  Maybe ‘great conceptual person with impeccable taste’ might be a better articulation. You think in ideas and campaigns. You’re a collaborator, your ideas runneth over, you have a strong work ethic, you want to impact the companies you create for, and dream of having an entire agency helping you sell your work (versus, say, killing it before it leaves the building). You’ve got award-winning TV and radio, cackle-producing print, ingenious out of home, intriguing interactive. You are selfish about building your book. Every brief is an opportunity waiting to happen. If any of the aforementioned resonates with you (er, you all…this is Texas), that could be a sign. Please forward your resume, salary requirement (puleeze), and digital renditions of your portfolio as soon as humanly possible.”

Email to: dseimetz@launchagency.com

Haley Gardner

Haley is a new copywriter at GSD&M, fresh out of Creative Circus (fantastic first gig). Which means that we get to see what kind of student work a shop like GSD&M is digging right now. Like Haley’s Two Men and a Truck campaign. Maybe it’s due to the number of moves MC has gone through over the past few years (lots), but love that one. Especially the wallscape. So on the money.

Portfolio: haleygardner.com

Creative Circus | Summer 2012

Ladies and gentlemen, MC is honored to present the portfolio sites of five Summer 2012 Creative Circus graduating copywriters (in alphabetical order):

Sarah Anderson (now at Goodby in SF) – sarahaanderson.com

Hall Carey – hallcarey.com

Grant Cohen – grantcohenhere.com

David Dulock (now at Digitas Atlanta) – cargocollective.com/daviddulock

Brent Goldman (interning at firstborn) – brent-goldman.com

Creative Circus | Summer 2012 – Sarah Anderson

MC is psyched to see headline campaigns all over Circus CW portfolios this Summer. I count six such campaigns in Sarah’s book alone. “But wait,” you retort. “Just how in demand are good headline writers these days?” To which MC replies, “Congratulations Sarah Anderson on your new job at Goodby, Silverstein & Partners in San Francisco!” Dig it.

Portfolio: sarahaanderson.com