Jay is a senior copywriter in Denver. Lots of fun stuff in his portfolio, including mad libs biz cards for David Pahl Photography. If you’re a copywriter, at some point in your career you’re going to try a campaign/piece that uses mad libs, and 99.9999% of the time it will be DOA. Odds are, you’ll get feedback like “people hate word puzzles” or “people don’t like to read” or “that’s too much thinking.” Which is infuriating, because it’s true. But people should like to read, and they should like to think, and if we help them do that, aren’t we making the world a better place, one David Pahl Photography biz card at a time? These questions are too deep for MC. But nice work, Mr. Roth.

Portfolio: cargocollective.com/jayroth