From Leighanne’s What’s A Leighanimal? page, under the heading What I Learned At Portfolio School: “Big ideas are king. Which means puns are either peasants or serfs. How to explain to outsiders that copywriting has nothing to do with being a lawyer. The stranger your idea the better; your partner is always there to reel you back in. Or to tell you to stop talking. I can’t help but play devil’s advocate while brainstorming, which is a blessing but often feels like a curse. Celebrity endorsed ads are mostly crap (with the exception of Nicolas Cage).” Amen.

Portfolio: leighanimal.com