Emma is a senior copywriter/ACD at beauty@gotham, McCann Worldgroup in NYC. She has helped kill not one, but two of the most famous taglines in the history of modern advertising. She helped put “Maybe she’s born with it. Maybe it’s Maybelline” to bed for “Make It Happen.” Same with Wisk’s “Ring Around The Collar” for “Fight Stains with Science.” What’s #3 going to be???

Portfolio: emmashannon.com