Charlotte is a new copywriter and a recent grad of the University of Texas at Austin’s Texas Creative program. The first two campaigns in her portfolio (at the time of this post) are exactly what you want from a student book: a stupid simple strategic hook and outrageous execution. “Families That Murder Together, Stay Together” for Clue, and “Premium Nip for Premium Pets” for Yeowww! Catnip. Ridiculous.

Portfolio: charlottelichtenheld.com