Vickknesh is a copywriter at Leo Burnett in Kuala Lumpur. (How cool is that?) The first project in his portfolio for Jacob’s, the original Malaysian cream cracker, celebrates other Malaysian originals by laser-cutting their likenesses into 1,500 crackers. First, watch the video. Then, watch the making-of video right below it. That’s a lot of crackers.

Portfolio: cargocollective.com/vickknesh