Karl is copywriter, creative director and owner of PB&J in Traverse City, Michigan. The print part of his site is organized by product/service category, including Retail, Packaged Goods, Travel/Tourism/Conservation, Automotive, Healthcare, and Misc. Then, up top, he’s got links to video and digital. All kinds of super smart headlines all over his site. Dig it.

Portfolio: krop.com/kbastian