Rob is a copywriter/ACD at FP7 McCann in Dubai, UAM. His site features projects for brands like TCS, Rolex, Hardee’s, Lux, McDonald’s, Volkswagen, and STA. Don’t miss “Ketchup Insurance” for Heinz (Bronze Lion, Gold at New York Festivals). From the write-up on Rob’s site: “a staggering 48% of Heinz customers have had ketchup accidents.
While we can’t stop mishaps happening, we can cover them. Because if it’s worth the risk, it has to be Heinz. So, inspired by 57 real incidents found on social media, we launched a real, legally-binding insurance program offering customers coverage against 57 ketchup customer-inspired accidents.” Brilliant.

Portfolio: robhall.work