Phil is a new copywriter at barrettSF in San Francisco. So many student campaigns are based on dating life, or going on benders, or surviving the day after going on a bender, or pest control, or snacks, or booze. But you don’t see a lot of campaigns for vitamin supplements targeting the 50+ crowd. Phil’s SilverFox Force Active Figures are so funny, and so stupid, and so perfect.

Portfolio: philfattore.com