Ryan is a freelance copywriter in San Francisco. The first project on his site is a cologne for a gas station, Burnt Rubbér by Sunoco. Which, apparently, smells awesome. (Duh.) How do you follow that up? With LaserHam for Dietz & Watson, featuring the laser cut face of Michael Ian Black on a ham. (Yes, it’s real.) Doesn’t get better than that.

Portfolio: ryanoverhiser.com