Nechama is a copywriter in NYC. All kinds of super smart ideas on her site including Unsick Day for America’s Health (above), Find Your Formula for Streeteasy, Before It’s Normal It’s Art for MoMA (MC’s daughter is getting those socks), and a genius idea that’s going to make 99% of copywriters seeing it think to themselves, “How did I not think of that???” Biters by Oral-B, pens that improve your oral hygiene while you chew ’em. Brilliant.

Portfolio: nmuchnik.com