Lesly is a copywriter/director of creative operations at Baker Street in San Francisco. She’s got a crazy variety of projects in her portfolio for brands like Baker Street (site), Hotel Nikko, NorCal Honda, Sun-Maid Raisins, and the San Francisco Giants. Don’t miss her Fan Contract for the Golden State Warriors (above) with season ticket holders, guaranteeing the 2010 team would 1. Make the Playoffs. 2. Win 25 home games. 3. Have at least one All Star. If they didn’t, they paid each fan back in cash and rewards. Dig it.
Portfolio: pyleofwords.com
Thanks so much, Jason. Really appreciate the insights and the publishing.
PS The Fan Contract was a good one with an even better backstory. Write me and I’ll tell you.