Max is a copywriter/CD in Los Angeles. Before going solo he was a CD at TM and Saatchi, and before that he wrote for Vitrorobertson, BBDO and Borders Perrin & Norrander. His site is one long scroll, left to right, and it’s a blast to go through. There’s a ton of great Toyota work, including the genius Unbreakable campaign that won everything. If you haven’t seen the Monster Truck spot, it’s a must.
Portfolio: http://www.godsil.com
Thanks for posting the article, was certainly a great read!
Max is the king of insightful copywriting.