VCU is so hooked into the industry, you know that themes in VCU student books are themes agencies are asking to see. In Adam’s, one of those themes is loud and clear: crazy innovation. Or, outlandish entrepreneurial strategic grenades. Something like that. He’s got an end-of-the-world campaign for Costco, Get Gay Married human rights campaign, one for an even faster version of Ramen, and a New Balance race for seniors called The Geriathlon.

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