Daniel is a Peruvian copywriter at Y&R Paris. For those of us who came up in the industry when the TV commercial was God, the past 10 years have been painful. Graphic design and Flash banners. Blah. But now, finally, we’re coming full circle. Video has caught up to the Internet, and visa versa, and we’re shooting again. So, when you see a portfolio like Daniel’s with a Short Films section, you don’t think of it as extra – you think great! The kid knows how to make a video. Now go tell Craft Services that we want those little smoothies with the vitamin C booster. Pronto.

Portfolio: daniellobaton.com