VCU Brandcenter Week 2014 kicks off with Mr. Garrick Sheldon. Part of the fun of putting together a student book is that you not only get to go crazy creative with the work, but also with clients/projects. Garrick’s Monsanto campaign “In search of solutions, not popularity” flips the finger at protesters in the name solving world hunger. His Gas-X campaign “Focus” is a series of short documentaries about people who need less distractions on the job—female and male strippers is the first (above), bomb technicians will be the second. His LegalZoom.com campaign “Garage, Inc.” is about connecting entrepreneurs with investors who are willing to invest workspace. Dig it.

Portfolio: garricksheldon.com