Jeff is a senior writer/ACD at Cossette Chicago. Since his last post on MC (01.30.14), he moved from Jacobson Rost to Cossette, made a new site, and added new work—including a bunch for McDonald’s. MC wonders: How do copywriters who work on McDonald’s avoid eating McDonald’s all the time? Or is that just MC? Arrrg.
Portfolio: jeffoswaldwriter.com
The answer to the question is they don’t avoid it, but rather embrace it.