Author Archives: Siciliano

Keenon Daniels

Keenon Daniels is a copywriter in Cape Town, South Africa (interested in finding a gig in NYC, by the way). Lots of great stuff all over his site, including a couple of categories that are pretty tough: package design and direct mail. Don’t miss his campaign for Musica’s rock star-themed products. Awesome.

Portfolio: cargocollective.com/keenondaniels

CW Wanted: Walrus NYC

Deacon Webster, Chief Creative Officer at Walrus NYC, is looking for a CW. From Deacon: “Walrus is looking for a writer who can really write. Somebody who can take words and bend them to their will. Somebody who can jump from sophisticated to surreal without thinking about it. Somebody who can write headlines that are funny and write dialogue that’s funny, and understands that the two are different. Somebody who can take a good idea and make it better with a few well placed bits of language. Somebody who wants to sell awesome work.  You’ll have the chance to work on everything that comes through the door, so you won’t get bored. Everyone at Walrus is also really nice.”

Contactcreative@walrusnyc.com

Benjamin Santoriello

Ben is a recent grad from Creative Circus, looking for his first CW gig. Tell you one thing, MC was so excited to click through Ben’s campaign for Heinz Manup and discover that there is a product out there that actually combines ketchup and mayo, one of the best condiment combos on Earth. That is, until MC Googled it, and realized it was just a stroke of ad school genius. Dang! Was already thinking about hitting Costco for the 112 oz tub. Ah, well. Tip ‘o the Hat, Mr. Santoriello.

Portfolio: bensantoriello.com

UPDATE: Matt Heath

Matt is a copywriter/Creative Executive at CAA in Los Angeles. He’s been busy since his last MC post about a year ago, including a stint on the writing team of Eastbound & Down Season 3, stemming from the ad work he did for the show. (Awesome.) Don’t miss his Fake Craigslist Ads, especially the last one, “I don’t like the baby we adopted (Beverly Hills)” and his subsequent visit from non-fake police detectives. Hilarious.

Portfolio: cargocollective.com/mattheath

UPDATE: Greg Gerstner

Greg is a copywriter/CD at Ogilvy NY. He’s got a brand new site and a bunch of new work to go with it, including an interactive touch wall for IBM at the US Open, and three new spots for IBM. But honestly, there’s so much killer work in Greg’s portfolio, any excuse to post it again is a good excuse.

Portfolio: greggerstner.com

Creative Circus Fall 2012

Rick Morrison, graduating Circus CW, checks in with a new site featuring his entire graduating class—the biggest in Circus history. (Congrats!) From Rick: “We wanted to pay homage to our class–the biggest in school history–as well as show off everyone’s individuality. So we created Creative Circus High School 2012, a fun, semi-ridiculous website for posterity and to introduce our class to all of you in the real world. Click the heads to hear our catch phrases and click names below for personal sites.”

Site: cchs2012.com/copywriters

Leah Metz

Leah is a copywriter in Minneapolis. Check out her “shaving for good” campaign for The Bridging Barber. When did grooming for charity officially become a thing? Movember started in 2004, was it then? Don’t know, but MC respects macho, pruning and positivity, so it’s all love.

Portfolio: leahraymetz.com

Brad Meyers

Brad is a copywriter/ACD in San Francisco. People often ask MC, what makes a good CW portfolio? Pretty simple. When you’re clicking through it, do you feel jealous? Of the work? Do you wish it was yours? That’s a good start. Brad’s site includes a campaign that made MC so jealous back in the day. That 7-Eleven experiential campaign, where they turned 12 stores into Kwik-E-Marts from the Simpsons to hype the release of the Simpsons Movie. Just fantastic.

Portfolio: cargocollective.com/bradleymeyers

Michael Curran

Michael is a copywriter in San Francisco. One of MC’s fave things about clicking through a CW’s print book is how quickly you get to see them write in completely different voices. Such a huge part of what we do—embodying the personalities of companies and speaking as them. Click through Michael’s print and you go from mischievous Hornitos, to witty HP, to a One Show headline, to (and here’s the big step) of-the-people Walmart. That’s what it’s all about.

Portfolio: currancopy.com

Justin Clemens

Justin is a senior copywriter at T3 in Austin. MC predicts that someday, Austin will be the advertising equivalent of Minneapolis in the south. Got the music. Got the culture. Got the Longhorns. Got Justin Clemens, writing for Dell, WSJ, U of Texas, Tidy Cats, and (most importantly) his nephew Owen’s Austin Addy-winning birth announcement.

Portfolio: justinclemens.com

Agustin Sanchez

Agustin is a new CW grad from Art Center College of Design (today, actually—congrats, Agustin!). Don’t miss his “Heal The Bay – Ditch The Bag” campaign, which is heavily influenced by the recent popularity of literary erotica for women and movies about male strippers. Not kidding.

Portfolio: thebookofagustin.com

Jay Roth

Jay is a senior copywriter in Denver. Lots of fun stuff in his portfolio, including mad libs biz cards for David Pahl Photography. If you’re a copywriter, at some point in your career you’re going to try a campaign/piece that uses mad libs, and 99.9999% of the time it will be DOA. Odds are, you’ll get feedback like “people hate word puzzles” or “people don’t like to read” or “that’s too much thinking.” Which is infuriating, because it’s true. But people should like to read, and they should like to think, and if we help them do that, aren’t we making the world a better place, one David Pahl Photography biz card at a time? These questions are too deep for MC. But nice work, Mr. Roth.

Portfolio: cargocollective.com/jayroth

Brad Hamilton

Brad is a copywriter/ACD at Trozzolo in Kansas City. MC is clicking through Brad’s book and what pops up onto the screen shining like a glorious piece of print glory? Is it, could that be, but it’s not, yes it is, a long copy campaign for a bank, including one ad that’s nothing but words? “Like a steam engine coal slinger, you stoke it with the next client contract …” Oh hells yes.

Portfolio: cargocollective.com/bradhamilton

CWs Wanted: Draftfcb San Francisco

Rafi Kugler, Creative Talent Manager at Draftfcb SF, is looking for both a senior writer (for EA and Kikkoman) and a senior team (for EA). Chris Ford, CCO of Draftfcb, is a good friend of MC and a brilliant writer/CD. If you’re in the market, these are killer gigs. Descriptions and contact info below.

Senior Writer: “DRAFTFCB San Francisco is looking for a senior writer to work on EA and Kikkoman. Senior writer means 5+ years in the business, an understanding of the industry from strategy to production and a hunger to lead. Versatility is key. From The Sims to Dead Space to Kikkoman, writing in different tones is an essential skill. Each game, every Kikkoman campaign, is fully integrated, so fluency in traditional, digital, experiential and experimental thinking is the price of entry. These two accounts have us filming documentaries in Japan, retouching everyone from Katy Perry to David Hasselhoff and visiting France and New York to pick up some shiny objects. The expectation is autonomous operation, plane-landing capacity, client savvy and exceptional work. Videogame interest/experience/mastery a huge plus. No softball skills required.”

Senior Team: “DRAFTFCB San Francisco is looking for a senior team to work on EA. Senior means 5+ years in the business, leading meetings, landing planes and handling projects without constant supervision. Team means we’re looking for people with partners. If there’s no partner, or the current one sucks, we’re open to matchmaking, resurrection and suggestions. EA titles cover a broad range of genres. From first-person-shooters like Medal of Honor, to gory space thrillers like Dead Space, to the playfully naughty Sims, each game requires fully integrated thinking. Anything less is not how we do. This is the client the agency doubles down on. It’s the account that brings home the hardware. From Lions and Pencils, to Hasselhoff and Beckham, this role is a trial by opportunity. Videogame interest/experience/mastery a huge plus. No softball skills required.”

Please send work to Rafi at: rafi.kugler@draftfcb.com

CW Wanted: Launch

Diane Seimetz, Principal/Brand Insights at Launch in Carrollton, Texas, is looking for a writer. From Diane, “We are mega-agency refugees who decided if we were going to work for lunatics, they might as well be us. Our culture is creative-centric (kismet: two of the three principals are, indeed, creative people), smart, with a generous helping of “alecky” thrown in. As a boutique, we have been able to attract like minded mega-agency client refugees who wanted more big ideas with fewer layers. Our resulting collection of accounts are amazing and amazingly varied; they range, literally, from brass bands to Bentleys. Does that sound fun, or what.

We are looking for a special person who happens to double as a great writer.  Maybe ‘great conceptual person with impeccable taste’ might be a better articulation. You think in ideas and campaigns. You’re a collaborator, your ideas runneth over, you have a strong work ethic, you want to impact the companies you create for, and dream of having an entire agency helping you sell your work (versus, say, killing it before it leaves the building). You’ve got award-winning TV and radio, cackle-producing print, ingenious out of home, intriguing interactive. You are selfish about building your book. Every brief is an opportunity waiting to happen. If any of the aforementioned resonates with you (er, you all…this is Texas), that could be a sign. Please forward your resume, salary requirement (puleeze), and digital renditions of your portfolio as soon as humanly possible.”

Email to: dseimetz@launchagency.com

Haley Gardner

Haley is a new copywriter at GSD&M, fresh out of Creative Circus (fantastic first gig). Which means that we get to see what kind of student work a shop like GSD&M is digging right now. Like Haley’s Two Men and a Truck campaign. Maybe it’s due to the number of moves MC has gone through over the past few years (lots), but love that one. Especially the wallscape. So on the money.

Portfolio: haleygardner.com

Creative Circus | Summer 2012

Ladies and gentlemen, MC is honored to present the portfolio sites of five Summer 2012 Creative Circus graduating copywriters (in alphabetical order):

Sarah Anderson (now at Goodby in SF) – sarahaanderson.com

Hall Carey – hallcarey.com

Grant Cohen – grantcohenhere.com

David Dulock (now at Digitas Atlanta) – cargocollective.com/daviddulock

Brent Goldman (interning at firstborn) – brent-goldman.com