What do CDs and recruiters look for in a graduating CW’s portfolio? Well, for starters, work that looks like someone had fun making it. Whitney’s definitely falls into that category. In addition to ads, she’s got Greeting Cards for Cardless Occasions, Depressed Copywriter submissions, and Horsewarming—a relaunch of Digital Kitchen. Awesome.
Portfolio: whitneyruef.com
MC is a fan of funny. If you can write funny and smart, there’s at least a 51% chance you’ll make it as a copywriter. Craig can write it funny. Check out his Jack Handy-esque campaign for Bigelow Tea (above). And there are good times all up and down his site. Including a Movember vid. Which is just. I mean.
Portfolio: http://cargocollective.com/cgerringer
There are copywriters. And there are writer/copywriters. Lonnie is the latter. His ‘Preamble’ taken directly from his site: “Fact: Dyson vacuums use the same plastic as riot shields. I’ve never understood writers who work best by distancing themselves from the details of a product. For me, the opposite is true. Knowledge fuels my creative thinking. Working on a problem is like a game of chess. It only takes a few pieces to checkmate the king, but I never know which ones until I start playing. The Dyson fact above remains my favorite crumb of information found while researching a campaign. It was later abandoned, like many others, for lacking the relevancy to become an ad. Such is the process. And for many reasons, why I love it.”
Portfolio: lonnieelliott.com
VCU Brandcenter Week 2012 kicks off with The Secret Hiding Place of Bri Hand. So much to love in her book. Be sure to check out Google Search Stories, a project she did while interning at Google Creative Labs. Awesome.
Portfolio: secrethidingplaceofbrihand.com
Nick is a senior copywriter at Razorfish in Portland. Click into his Print section and ahhh … hello there, copywriting. Nice to see you again. There are a few cities that just seem to make better copywriters: Minneapolis, San Francisco, Portland. Nick’s portfolio is proof again.
Portfolio: nickghughes.com
Diane is a copywriter/CD in NYC. For the past six-ish years, she’s been freelancing at big name shops like Arnold, BBDO, McCann, Draftfcb, Tribal DDB, and Team One. Her site is Carbonmade, and features 18 projects from a wide variety of those agencies in all kinds of media. Check it out.
Portfolio: dianesinnott.carbonmade.com
Bryan is a copywriter/ACD at Leo Burnett Chicago. Since his last post on MC (Dec 2009, one of MC’s first), he’s got a shiny new Cargo site and all kinds of killer new work. Love it. Definitely time for an Update.
Portfolio: cargocollective.com/bryankarr
Dana is a copywriter at SapientNitro in NYC. She’s got “copywriting + art direction” on her rez, and that’s no joke—there are strong visual concepts all over her site. Be sure to check out: Ancestry.com, Saw 3D, Tiffany’s “Eraser”, Weather.com, Red Stripe, and City Harvest grocery/stomach bags (above).
Portfolio: danatiel.com
Scott is a copywriter at GOOD Corps, an agency formed by GOOD Magazine, based in L.A. Great mix of stuff on his site, from Toyota’s Ideas For Good to the TMZ Fantasy Trainwreck League. Dig it.
Portfolio: scott-reedy.com
Kelly Poulson, HR Director at the Brownstein Group in Philly, is looking for copywriters. From Kelly: “Creative word people! You bright elusive things! Looking for something that combines the delicate gymnastics of poetry, the bravura & thrill of the short story, and the cultural stakes of the great American novel? Meet Advertising. Perhaps you’ve already met. Great. Join us here in the glittering sequin mines of commerce: Brownstein Group is hiring copywriters. All levels, all titles, any level of experience. The only qualification is a burning desire to make our beloved language do all sorts of crazy tricks. Your writing and your passion are the only two requirements.” Interested? (Who wouldn’t be with that write up?) Send your link, rez, samples, whatever you’ve got to the email address below.
Contact: hr@brownsteingroup.com
Tyler is a senior writer at JacobsonRost in Chicago. First campaign on his site, for Mercury Marine Edge, is a real deal long copy print campaign. (They still make ’em!) Add a QR code in the lower right corner and you just made an interactive long copy print campaign. New old school. How’s about that?
Portfolio: tylerbkirk.com
Right from Kate’s site, because MC couldn’t write it any better: Should we address the elephant in the room? “Is this middle name real? Danger? Are we dealing with delayed adolescence? Is she going to be trouble? Can she bake?” Well to answer: yes, yes, no, sort of, and yes*.
Portfolio: katedangerbaynham.com
Justin’s campaign for Febreze features cartoon characters—who wear the same clothes all the time—spraying their clothes with Febreze and the tag, “Wear it more than once.” Genius. And don’t miss Zippo Burn Box, which torches the Facebook posts of your ex after you break-up. Also genius.
Portfolio: justinstuartralph.com
Check out Meredith’s fun escalator overlay for Nathan’s Hot Dog Eating Contest: a never-ending stream of hot dogs, escalating down into an open mouth. Why does that make MC hungry for chili dogs and tater tots? Because MC is always hungry for chili dogs and tater tots, of course.
Portfolio: meredithkarr.com
Can’t graduate in 2012 without an iPhone app in your portfolio. Nikolaus has one of the coolest MC has ever seen. Flip The F*ck Out turns your iPhone into a skateboard. You do tricks, flipping it with your hand, for points. Love it.
Portfolio: nikolausdrellow.com
Ann is a copywriter/ACD at Euro RSCG in Chicago. The title of her site is “Fearless Copywriter in a Twisted World.” MC likes that. It is a twisted world. And CWs do have to be fearless when it’s time to put the words down on the paper. Or type the pixels onto the screen. Or present the stuff to the room. Or click open the email with the subject line “RND 1 FEEDBACK” with the red “!” next to it.
Portfolio: anntitus.com
Erica Puorro, Creative Services Manager at MMB, is looking for a killer copywriter. From Erica: “This is a great opportunity to join a growing, dynamic creative department. You’ll be doing what you do best… generating original ideas for a variety of clients. And seeing them right through production for TV, print, digital… all media. You must be a strong presenter and good with clients. Ideally, you’ve been doing this for 3+ years. Food and car experience a plus.” Interested? Email your link to the address below.
Email portfolio to: employment@mmb580.com
Marcelo is a copywriter at Euro RSCG 4D in São Paulo, Brazil. So fun to see the cool work coming out of São Paulo for brands that, in the States, are pretty straight. Check out Vanish, Finish, Veet and Trident. Are Brazilians just cooler than Americans? What a ridiculous question.
Portfolio: cargocollective.com/mpollara
Tom is a copywriter in Raleigh, NC. His site is hosted on Behance and consists of 25+ headline-driven print and collateral campaigns. All of them comps. Most of them AD’d by Tom. And that, fellow CWs, is someone who loves what they do. Tip ‘o the hat, Mr. Schmidt.
Portfolio: behance.net/tomschmidt
Chris is a new copywriter at Solve in Minneapolis. MC had the pleasure of having Chris in a class at Brainco (back when MC was in Minneapolis), and not only is he one of the nicest guys you’ll ever meet, he’s also something like 6’8″. Or maybe it just seemed like it. Anyway, congrats on the new gig, Mr. Hill. Well done.
Portfolio: cargocollective.com/chill
Findley Davidson, Editorial Recruiter at UrbanDaddy, is looking for a Senior Staff Writer in NYC. About Urban Daddy: “UrbanDaddy is a leading digital lifestyle magazine geared toward the young, urban sophisticate that covers the latest and greatest in food, nightlife, style, gear and leisure.” Sounds awesome, right? About the gig: “As Senior Staff Writer, you will be responsible for writing/editing copy pertaining to UrbanDaddy Perks: exclusive engagements and events available only to UrbanDaddy subscribers.” To learn more and/or apply, click on the jobvite link below.
Check it out: jobvite.com/m?3JXLhfws
UrbanDaddy: urbandaddy.com
Jim is a copywriter/CD in Portland and a fellow Oregon Duck (Go Ducks!). Love the way he presents digital on his site. You can click around and explore it for yourself, or you can watch a killer highlight reel set to the Chemical Brothers in two and a half minutes. Dig it.
Portfolio: themothership.cc
Brian is a writer at AKQA in San Francisco. You know what’s fun? Clicking through someone’s portfolio, and you see they’ve got a big Tony Stewart TV spot on there, one of TBS’ Funniest Commercials of 2010. That’s first. Then, you skip down to what’s last, in the Other Stuff section, and you find a headshot of Brian on socks and tighty whities, proudly gifted to and displayed by his family at holiday time. You just. I mean. You can’t beat that.
Portfolio: bookofbutton.com
Andrew is a freelance copywriter/CD in the States and Asia. He loves cars. All kinds of cars. And he’s on a mission to do work for as many car brands as he can: Mercedes, Porsche, BMW, Scion, Cadillac, Acura, Infiniti, the list goes on. Gotta say, if you’re going to pick a category to go after, cars is a good one. Andrew’s site has a page titled Super Bowl TV, and he’s got four spots up there. Nice.
Portfolio: andrewbaker77.com
Leah is a copywriter/CD/creative strategist at HMH in Portland. There’s a crazy variety of work on her site, clients and media—including Archer Farms packaging, Freightliner print, Subway TV, BeerWest digimarc, and pop-up stores for Detroit Diesel truck engines. So 2012. Love it.
Portfolio: HeyLeahHenderson.com
AJ is a copywriter at CP+B in Boulder. His portfolio was submitted to MC by his old AD partner, Jason Rosenberg (much appreciated, sir). It kicks ass. Be sure to check out the Mustang board in Cars & Trucks. Awesome.
Portfolio: creative.ajmusial.com
Patricia Paris, Group Director of HR at Sigma, is looking for an ACD/copywriter and a junior copywriter for their NJ office. If you’re like MC, first thing you’ll do is bounce over to the Sigma site and scope their client list. Brut, Ciao Bella Gelato (yum), Toughbook, Seiko, Panasonic, New York Jets … hey now. Nice to meet you, client list. For more info on the position, Sigma Group, or to apply, hit the link below.
Description/Contact: http://www.sigmagroup.com/blog/jobs/
Antonio is a senior copywriter at Milk Vilnius in Lithuania, previously at Y&R, Leo Burnett and JWT in Peru. Some really cool work in his portfolio, including the above ad for Dansu. “Capitalist quality meets communist price.” Says it all.
Portfolio: cargocollective.com/antoniobechtle
Alexandre is a Brazilian copywriter working at digital agency Sinc in São Paulo. Don’t miss his integrated campaign for Par Perfeito, featuring parades of single people. That might not work so well here in the States. But in Brazil, from the looks of the video, oh yeah.
Portfolio: portfolio.alefreire.com
Factory Labs Denver is back on MC, this time looking for mid-level copywriters. They keep growing. They keep hiring. Don’t know about you, but we like that at MC. We like that a lot. Tip o’ the Hat to Sara Greene, Factory Labs Director of Recruiting, for continuing to seek out CWs on MC. Much appreciated. All you mid-level CWs out there looking for the next thing, check out Factory Labs by clicking on their logo above. Or contact Sara at the email below. Or read the job description at the link below. Good times.
Contact Sara at: careers@factorylabs.com
Job description: Click here