Katie Chin, Head of Marketing at Fivetran in Oakland, is on the hunt for three content marketers and a freelance copywriter. From Fivetran:
Content Marketers Wanted: Fivetran, Oakland, CA
Fivetran is hiring three Content Marketers that will work together to develop a range of channels including our blog, landing pages, ad copy, social media and email campaigns. As a team, you will develop our company voice, edit each others work, and develop a system for project management.
About Fivetran:
Fivetran is a 50-person, pre-series, A data infrastructure startup with over 400 customers including WeWork, Infusionsoft, ClassPass, and other world-leading companies. Established out of Y-Combinator in 2013, we are now part of the growing ecosystem of cloud companies that give organizations control of their data without complex engineering.
The Role:
We’re looking for ambitious, proactive, and collaborative Content Marketers. The positions are based out of Oakland, CA.
The ideal candidate is part technical writer, blogger, product marketer, copywriter and campaign strategist. You must have a keen aptitude or willingness to learn how to communicate concepts related to analytics and databases.
You will work cross functionally with internal stakeholders including engineering, field marketing, partnerships, product, design, and sales. Your goal is to develop blog posts and collateral that communicates technical concepts clearly, enables our sales team, and drives successful marketing campaigns. The writing function is critical for our company’s ability to meet aggressive revenue goals by increasing brand awareness and demand for our data connectors. The position requires creativity, a mastery of the English language, and the ability to make a significant impact in a startup setting.
Responsibilities:
- Write blog posts, customer case studies, and company announcements
- Drive content strategy and messaging for lead generating campaigns and creative programing
- Develop briefs for designers and developers that clearly define asset creation
- Create landing pages and write ad copy for paid marketing
- Maintain and develop successful marketplace listings
- Research, develop, and maintain competitive battlecards
- Update marketing website and sales materials when new connectors and features launch
- Strategize and implement email marketing campaigns, working alongside marketing ops
- Collaborate with partnerships team to develop training and co-selling collateral
- Ask for and leverage support from fellow marketers, design, product, and leadership teams for content generation and messaging
- Leverage analytics in Looker, Salesforce, and Pardot to understand the impact of your efforts, suggest improvements for future campaigns, and identify growth opportunities
Your Experience:
- 4+ years of relevant experience developing content for marketing campaigns across a wide range of channels including blogs, landing pages, digital ads, social media, pitch decks and email marketing
- 2+ years experience in B2B SaaS or tech, specific industry experience in data, cloud technology, or analytics a huge plus
- Demonstrated ability to write clean copy quickly
- Ability to communicate technical concepts clearly, using a writing style appropriate for marketing to technical audiences
- An understanding of personas, the customer journey, and SEO best practices to develop effective communication and ensure relevant content reaches the right audience
- A passion for driving customer success through content marketing and evangelism
- Experience marketing to audiences in varied stages of the sales funnel, but especially in the awareness and discovery stages
- Ability to thrive while juggling multiple projects in a high-growth, startup environment
- Proven accomplishments working cross-functionally with designers and sales people
- Excellent written and verbal communication skills
- The ability to produce creative solutions within tight deadlines
To apply:
Submit your resume and your cover letter with at least three writing samples. Applications without writing samples will not be considered.
Apply here
Freelance Copywriter Wanted: Modern B2B tech startup website
Fivetran is looking for a copywriter to refresh the messaging on our marketing website refresh.
- Key deliverable: Improve consistency and tone of our current content inventory
- Start date: Immediately
- Estimated hours/timeline: 1-2 week full time, 2-3 weeks part-time
- Compensation: Project-based, please give us an estimate
Project goals:
Fivetran is giving our website a facelift and we need your help to make it’s messaging sing. Currently, we have the majority of the strategy and initial copywriting completed. The sitemap is ready along with a content inventory that could use some polish. Now, we need your help to:
- Create consistency in our tone
- Polish the website content inventory
- Improve our headlines/CTAs so that they’re more captivating
The challenge:
Our product is technical and seemingly complex. Our audience is whip-smart and has a short attention span. We need a professional to come in and help us distill our core message into straightforward and engaging copy.
Must Haves:
- Experience with modern B2B technology companies/startups
- Ability to quickly understand our technology
- Ability to communicate technical concepts clearly and concisely
- A writing style appropriate for marketing to modern technical audiences
- Excellent written and verbal communication skills
- The ability to produce creative solutions within tight deadlines
- A collaborative and proactive working style
To apply:
Email katie@fivetran.com with the subject line ‘Freelancer, MCW job post’. Please include samples of your work.
