Carol is a copywriter in São Paulo, Brazil. Sometimes you see an ad or a spot and you think to yourself, “How the heck have I not thought of doing that before?” Check out Carol’s Crazy About Ketchup spot for Hellman’s. How the heck have you not thought of doing that before?
Portfolio: cargocollective.com/carolsaraiva
James is a copywriter/CD in Tampa. Lots to click around and explore on his site. I went into Digital and then Sleepsonian Institute, where I watched a video called Dust Mites. Apparently, they can excrete 200 times their body weight. Which, naturally, reminded me of one of the greatest things about being a copywriter. The accumulation of brilliant trivia about a completely random assortment of topics.
Portfolio: jamesrosene.com
Mara is a senior copywriter at Ogilvy NY. Love her writing. Love the attitude running all the way through her book. Don’t misses: everything in Recent Campaigns and Non Ad Activities. Also, NBA on TNT TV.
Portfolio: maraholly.com
Howard is a copywriter at DDB NY. His portfolio is fun all the way through, but check out his stuff for NY Lottery. Piglets in bunk beds. Bunnies riding tea cups. Could MC be more jealous of that shoot? No. MC could not. Just ridiculous.
Portfolio: howfink.com
Aron is a senior copywriter at DDB NY. Lots of awesome work on his site. Check out his lotto campaign: “It’s not what you win. It’s what you lose.” Great idea. And so true.
Portfolio: cargocollective.com/aronfried
Wade is a copywriter/CD at The Richards Group in Dallas. Click on print, this is what you’ll find in order: Army ROTC, Huntington Trust, Chicago Lawyer, American Ductile Iron Pipe, a public speaking instructor, McDonald’s, an ad agency, McSorley’s Ale, and a Consider the Priesthood campaign.
Portfolio: wadesturdivant.com
Alejandro is a copywriter/CD at DDB Barcelona. He leads the Audi team there and his site is filled with awesome work for the brand, and some other cool stuff like the above ad for Via Uno shoes. Love it.
Portfolio: cargocollective.com/elcreativo
Ricardo is a copywriter at AlmapBBDO in São Paulo. He shares a site with AD Gabriel Mattar. Do they get away with a little more than we do here in the States? Maybe. Maybe just a little more.
Portfolio: voicelessrooster.com
Josh is a copywriter/CD in NYC, previously at DDB, Martin, W+K, TBWA Chiat, and GS&P. Once again proving MC’s theory that surfers make stellar copywriters.
Portfolio: joshgold.com
Edson is a copywriter at DM9DDB in São Paulo. Look what you can do by 25-years-old in Brazil. Wow. Most of Edson’s book is art directed by Rodrigo Bombana and it’s just beautiful.
Portfolio: edsonoda.blogspot.com
Alex is a creative at GS&P, formerly a copywriter/CD at Saatchi and Modernista!. His portfolio is just sick. Tons of killer work for Hummer, including the It’s A Little Monster spot, which is one of my faves. Some awesome surprises too, like a print campaign for Herb Chambers Car Dealership.
Portfolio: alexflint.net
Adam is a Sr Copywriter at Draftfcb in Los Angeles, Chiat and DDB before that. And he’s a rock star.
Portfolio: theadamshow.com
Alberto is a copywriter/artist/director at Atletico International (Grey) in Barcelona. Seriously, this is why I do MC. Alberto’s portfolio is fresh and weird and inspiring. Check out the spot for SEAT Leon, featuring the original narative of Argentinean writer Julio Cortázar. Beautiful.
Portfolio: cargocollective.com/thefakefaker
Jason is a freelance copywriter in LA after doing time at Ignited, DDB, Zuckerman, and The Richards Group. His Rose’s Cocktail Infusions campaign is funny. Makes me embarrassed to be a guy. Also check out his Zuckerman Self Promo. Gross, but you just know someone wore it to an agency party.
Dan is a copywriter/SVP/CD at Publicis NY, JWT and DDB before that. I like how his site works. On the left is a small, simple nav box that shifts up and down so it stays vertically centered. The main window background changes to match the product/brand of the creative being featured. And despite Dan’s years in the biz, it’s a tight book: 9 TV, 10 print, 4 web, 2 entertainment.
Portfolio: cohenportfolio.com
Craig is a freelance copywriter/CD in Dallas. Before going freelance, he was ECD/Managing Partner of DDB Dallas, EVP/CD at Flavour, and SVP/ECD at BBDO Toronto. Craig’s site is in-the-making, so you may find an unfinished corner here or a locked door there. And you have to register to view his resumé. But no worries, it’s deep enough to go exploring as is, and I’ve already given you the gist of the rez. To me, someone who hasn’t ventured into the ECD/SVP/MP acronyms yet, one of the coolest things about the site is that you see CD Craig as much as you see CW Craig. He calls out exactly what his role was on each project. Love that.
Portfolio: craigcooper.com
Mark is a freelance copywriter/CD in NYC. Before going freelance, he was an ECD, GCD, CD or ACD at oneseven, Saatchi, Y&R, Ammirati, BBDO, and DDB. To go through the work on his site, you first combine two heads representing new school and old school Mark into one mutant creature. Then you grab the mutant creature’s head and slide it down through campaigns that range from classic Cheerios TV to fun interactive banners for Ford.
Portfolio: www.the2ofme.com
Julie is a copywriter/principal/ECD at Giant Noodle in Dallas. Her portfolio is just loaded with awesome writing. If you’ve ever had to pen something for the Super Bowl, for a client that didn’t officially sponsor the Super Bowl, you must check out Dean’s Dip.
Portfolio: juliebowman.com
Molly is a copywriter/CD at The Integer Group in Dallas. From the looks of her rez, she’s written for every great shop in Dallas over the past 20+ years.
Portfolio: mollymclaren.net
Kent is a copywriter at CP+B, and was at Carmichael Lynch, element79 and DDB Chicago before that. His site is a classic blog format, everything on one page, which I find super easy to navigate. He’s got a great mix of work in his book, including a slick new site for Diamond Crystal Salt, hilarious Ted Ferguson TV and Real Men of Genius radio for Bud Light, and a campaign for Harley-Davidson featuring Marissa Miller. Enough said.
Portfolio: kentcarmichaelsbook.blogspot.com
Dave is a CD/writer at Blattner Brunner in Pittsburg. He’s got fantastic campaigns for Zippo and Juicy Fruit on his site. He’s also got campaigns for Consol Energy and Navy Federal Credit Union that are harder working, but clean and smart. It’s nice to see a book with clients/brands that are a little more straight-forward, but who are buying work that’s portfolio-worthy. Tip o’ the Hat.
Portfolio: davekwasnick.com
Allen is a copywriter/CD at GSD&M in Austin. He’s got some great BMW stuff on his site, including the online movie/event “The Ramp” which was forwarded to me 1,342,468 times. For good reason.
Portfolio: ahannawell.com
Get ready to be absolutely and completely jealous. What more can I say about Kash’s work, site, experience (now ECD at Pereira & O’Dell), awards … and did I mention his work? Holy crap.
Portfolio: kash-sree.com