Category Archives: Dentsu

Andrew Payton

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Andrew is a copywriter/GCD at Story in NYC. Since his last post on MC (way back on 09.21.11), he’s got a new site, new gig, and a whole bunch of new work for clients like Verizon, Audible, Vevo, Google, Chapstick, and Mentos. Don’t miss his beautiful campaign for Popsicle (above) celebrating summer. Is it really almost over? How’d that happen so fast?

Portfolio: apayton.com

Jeremy Ng

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Jeremy is a senior copywriter at NagaDDB in Kuala Lumpur, Malaysia. (Love international submissions. More, please!) He started life as a graphic designer, then switched to writing at his first agency. Check out his project for Yoshinkan Aikido, which uses pieces of bad guy faced-cake to promote self-defense classes for Malaysian women. Delish.

Portfolio: behance.net/jeremyngkt

Lyle Shemer

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Lyle is a copywriter/ACD at JWT NYC, BBDO and Dentsu before that. Lots of work for big brands like NFL, Listerine, Pepcid, DirecTV, Canon, and Rolaids. Plenty of TV and video, too. But don’t miss Writerly One-Offs, a collection of long copy pieces Lyle’s done over the years. From Lyle’s site: “I’ve always loved long copy ads. But with all the impending doom surrounding the future of print, it seems every year there are fewer opportunities to write ads in this much-beloved genre. In any case, I hope the bunch here are as much fun for you to read as they were for me to craft.” Amen, brother.

Portfolio: cargocollective.com/lyleshemer

UPDATE: Andrew Baker

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Andrew is a freelance copywriter/CD based in Los Angeles, available globally (previous MC post 3.19.12). He’s all about cars. His entire portfolio is cars — and when you scroll through it, you quickly realize he’s worked on just about every car brand out there. He recently traded in his old site for a new 2013 model (tumblr), so time for an MC update.

Portfolio: andrewbaker77.tumblr.com

Andrew Baker

Andrew is a freelance copywriter/CD in the States and Asia. He loves cars. All kinds of cars. And he’s on a mission to do work for as many car brands as he can: Mercedes, Porsche, BMW, Scion, Cadillac, Acura, Infiniti, the list goes on. Gotta say, if you’re going to pick a category to go after, cars is a good one. Andrew’s site has a page titled Super Bowl TV, and he’s got four spots up there. Nice.

Portfolio: andrewbaker77.com

Andrew Payton

Andrew is a copywriter/CD at R/GA in NYC. What a crazy fun mix of work on his site, including tons of great digital. Be sure to click on “Intel, Web Film, Changed” (top row, third from right). We all have moments as copywriters, moments when we know we’ve made it. Like when you’ve hired a rock band and paid them however much to set up on the 10th floor of an office building and crank out a song about middle management I.T. Good stuff.

Portfolio: digitalpayton.com

Matthew Bottkol

Matthew is a copywriter/ACD at Dentsu in NYC. His mother, Joan, describes him as follows: “Matthew grew up in a wood clapboard house near downtown Minneapolis. But, these humble beginnings belie his enormous talents. He sang in the Metropolitan Boys Choir and taught himself to play Scott Joplin’s “The Entertainer” on piano. He started wrestling at age seven and was city champion by age twelve. He endured thirteen years of public schooling and got along with just about everyone he ever met. Needless to say, his talents have only multiplied with age. He’d be an invaluable addition to any agency. And I’m not just saying that because I’m his mother. Did I mention he’s also handsome? Feel free to call me if you’d like to talk about Matthew some more. You can get my number from my wonderful son who, by the way, never forgets to call me.”

Portfolio: web.me.com/mbottkol