Carol is a copywriter in São Paulo, Brazil. Sometimes you see an ad or a spot and you think to yourself, “How the heck have I not thought of doing that before?” Check out Carol’s Crazy About Ketchup spot for Hellman’s. How the heck have you not thought of doing that before?
Portfolio: cargocollective.com/carolsaraiva
Rob is a copywriter/CD in NYC. There are fewer and fewer portfolio sites that feel like someone made them from scratch. Rob’s site is one of the few, and it’s just awesome.
Portfolio: robrooney.com
Craig is a senior copywriter in NYC. Check out his portfolio then check out his site 99dollartaglines.com. Now that’s how you take your copywriting skills and make a small biz. Rather than, say, making a blog about other copywriters’ portfolio sites with no hope of monetization whatsoever. (Ahem.) Nice.
Portfolio: csgeller.carbonmade.com
Matthew is a copywriter/ACD at Dentsu in NYC. His mother, Joan, describes him as follows: “Matthew grew up in a wood clapboard house near downtown Minneapolis. But, these humble beginnings belie his enormous talents. He sang in the Metropolitan Boys Choir and taught himself to play Scott Joplin’s “The Entertainer” on piano. He started wrestling at age seven and was city champion by age twelve. He endured thirteen years of public schooling and got along with just about everyone he ever met. Needless to say, his talents have only multiplied with age. He’d be an invaluable addition to any agency. And I’m not just saying that because I’m his mother. Did I mention he’s also handsome? Feel free to call me if you’d like to talk about Matthew some more. You can get my number from my wonderful son who, by the way, never forgets to call me.”
Portfolio: web.me.com/mbottkol
Tim is a copywriter/GCD/SVP at Mullen. His portfolio just totally rocks. Spent 15 minutes debating myself over which piece to feature above. Awesome.
Portfolio: web.me.com/roancreative
Randy is a copywriter at Saatchi LA. Almost everything on his site is for one brand, Toyota, but what a mix of work. So cool spending a solid chunk of time on a big brand like that. You get the knowledge and the variety. Good times.
Portfolio: randyquan.carbonmade.com
Niels is a senior copywriter at Ogilvy & Mather NY. (He’s also a fellow Oregon Duck. Go Ducks!) Lots of cool stuff on his site, including work for IBM, UN Climate Change Conference, US Open, and the Office of National Drug Control Policy. By the way – how great does Vimeo HD video look? Now that you can watch Vimeo on iPhone, it may be time to officially crown it as the best option for portfolios.
Portfolio: nielswest.com
Chris is a senior copywriter at TBWA Chiat/Day in Los Angeles. From his landing page: “For more than a decade Chris has been privileged enough to uphold the coveted duty of working in the highly respected, virtually stress-free, incredibly glamourous field of advertising.” And survived.
Portfolio: chrisdeninno.com
Jeff is a freelance copywriter in San Francisco. Name a good agency in SF, chances are Jeff has written for them over the past 10+ years. So, asks you, what does it take to be a successful freelance writer in SF for that long? Three things. One, a bionic brain. Two, nice person. Three, I don’t know number three. If I knew, I’d be a freelance copywriter in SF like Jeff.
Portfolio: jeffkerrin.com
Kevin is a copywriter/CD at Apple in Cupertino. Check out his TV/interactive reel. Great stuff, including a couple of episodes of one of my favorite web video campaigns EVER, The True Adventures of Chad, The Guy Who Was So Into Super Monkey Ball™ Deluxe That He Decided To Live In A Ball.
Portfolio: kevinfranksf.com
Carl is a copywriter/CD at Wieden + Kennedy, Amsterdam. He also has an agency-company-creative business thing called Mutant, Inc., that he runs with his long-time creative partner/AD, Anja Duering, who is also a CD at W+K. Got all that? If not, visit their site and all will be revealed. Along with a ton of absolutely fabulous work.
Portfolio: mutantinc.com
Dave is a CD/writer at Blattner Brunner in Pittsburg. He’s got fantastic campaigns for Zippo and Juicy Fruit on his site. He’s also got campaigns for Consol Energy and Navy Federal Credit Union that are harder working, but clean and smart. It’s nice to see a book with clients/brands that are a little more straight-forward, but who are buying work that’s portfolio-worthy. Tip o’ the Hat.
Portfolio: davekwasnick.com
Brian is a journeyman copywriter who, in his spare time, started a fashion company called Mothership. He also started an annual Best Albums of the Year compilation and sharing co-op for ad creative music freaks, of which I was part for several years, that’s just amazing.
Portfolio: cpywrtr.com