Category Archives: Goodby Silverstein

Lesly Pyle

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Lesly is a copywriter/director of creative operations at Baker Street in San Francisco. She’s got a crazy variety of projects in her portfolio for brands like Baker Street (site), Hotel Nikko, NorCal Honda, Sun-Maid Raisins, and the San Francisco Giants. Don’t miss her Fan Contract for the Golden State Warriors (above) with season ticket holders, guaranteeing the 2010 team would 1. Make the Playoffs. 2. Win 25 home games. 3. Have at least one All Star. If they didn’t, they paid each fan back in cash and rewards. Dig it.

Portfolio: pyleofwords.com

David Roth

David is a freelance copywriter/ACD/stand-up comedian in San Francisco. Since his last post on MC (11.06.13), David has focused on comedy and comedy projects—and his site totally reflects that. Which is both awesome and once again proves MC’s theory that drummers, surfers and comedians make great copywriters. Killer projects up and down his site, but don’t miss his first link, Stand-Up Comedy. So funny.

Portfolio: seriousboyfriend.com

Matt Elhardt

Matt is a freelance writer/CD based in Malibu, California. Holy smokes has he worked everywhere good: Apple, Wieden+Kennedy, Fallon, 180la, Leagas Delaney, Goodby Silverstein & Partners, Media Arts Lab and Crispin Porter + Bogusky. At those shops, he’s done killer work for Apple, Nike, Netflix, Subaru, adidas, HP, Coke and CNET—including the classic spot above. So awkward. So genius. One of MC’s all-time faves.

Portfolio: mattelhardt.com

Dan Hofstadter

Dan is a freelance copywriter/CD in Los Angeles. Over the past 10+ years, he’s worked and freelanced everywhere good: BBDO, Goodby, Leo Burnett, CP+B, 72andSunny, Facebook, EVB, David+Goliath, sheesh. As one might expect, he’s got the portfolio to show for it. Just fantastic. Don’t miss The Great Paper Airplane Project for the Pima Air & Space Museum. Genius.

Portfolio: danhofstadter.com

Andy Lewis & Stephen Giem

Andy Lewis is a senior copywriter in San Francisco. He’s work-married to senior art director Stephen Giem and they’ve consummated the relationship with a joint portfolio site that’s hilarious and all love. It links out to their individual sites, which is a great way to do it. The couple is asking for whiskey or gin in lieu of gifts, which you can send directly to MC.

Portfolio: stephenandandyforever.com

Scott Spooner

Scott is a copywriter at The Richards Group in Dallas. Since his last post on MC (05.15.12), he’s spent time at Goodby and Firehouse, added all kinds of projects to his portfolio, and is now back in Dallas at Richards. Don’t miss his transit posters for the National Cheerleaders Association (above) and his TV spots for Cisco—which explain a complicated product in a simple, engaging way. Awesome.

Portfolio: scottspooner.com

Mike Lars White

Mike is a freelance copywriter in San Francisco. Since his last post on MC (07.08.11), he’s added Cheetos, Netflix and Comcast to his site, worked at GS&P for a couple of years, and freelanced at Muh-tay-zuhk Hoffer, Cutwater, Heat, and Eleven Inc. (Busy!) Mike’s also written and directed a short film called “Steve’s Problem” which just premiered online after 16 film fests and two “best narrative short” wins. Check it out on the “Film” section of his site.

Portfolio: mikelarswhite.com

UPDATE: David Roth

David is a copywriter in San Francisco (and a good friend to MC), formerly at Goodby Silverstein & Partners. Since his last post (way back on 02.17.10), he’s got a new site with a whole bunch of killer new work. This is a goo-oo-ood one.

Portfolio: seriousboyfriend.com

Brad Roseberry

Brad is a copywriter/Global CD for Accenture at TBWA Chiat/Day NYC. His resume is sick: Chiat, W+K, GS+P, BBDO, 180. His site is loaded with big campaigns for monster clients like Pepsi, GE, Adidas, Old Navy, and includes a couple of classics for Got Milk? and Airwalk. Good times.

Portfolio: bradroseberry.com

Erik Fahrenkopf

Erik is a copywriter/CD at Goodby in San Francisco. He shares a portfolio site with partner/AD Anthony Decarolis, and their work is just ridiculous awesome. MC had a tough time selecting which piece to feature, but you can’t go wrong with Cheetos Flamin’ Hot fingers dialing 911. Brilliant.

Portfolio: antanderik.com

UPDATE: Chris Ford

Friend of MC, genius copywriter and brilliant human being Chris Ford is back in the States (and the Bay Area) as CCO at Draftfcb. He’s also got a new Cargo site that’s just loaded. Welcome home, Ford.

Portfolio: chrisford.tv

Isaac Silverglate

Isaac is a copywriter/ACD at Goodby, Silverstein & Partners in San Francisco, previously at Droga5 in NYC. His link was sent in by David Roth (thanks, man) and MC knows why. Because it’s ridiculous awesome. Every once in a while, you click through a CW’s portfolio site and think to yourself, “No way. No way did a client let them do that. No way did a client pay for that.” This is one of those. Start with Combos TV. “What your Mom would feed you if your Mom were a man.” No way.

Portfolio: isaacsilverglate.com

Larry Corwin

Larry is a copywriter/CD at BBDO NY, after four years at GS&P and three years at CP+B. Every once in a while, MC posts a site that just flat-out makes us jealous. This would be one of those.

Portfolio: cargocollective.com/larrycorwin

Ryan Hartsfield

Ryan is a senior copywriter in San Francisco, previously at McCann and GSP (as an account guy). His site is based on a stack of paper. In his words, “One day I started cleaning out my files because they were moving us. So I started to stack up all my old briefs, dead ads, scripts, etc. into a neat little 8.5×11 pile. By the time I cleared out two years of shit, the stack was about three feet high. It looked too interesting to throw it away, so I taped it up. It became an art piece as a joke. I found a stand and put a $3000 price tag on it. I held a contest for names: “Dead Weight,” “Tower of Futility,” and the overly pretentious “Work” are some of my favorites. I settled on “The Other 96%” because it represents all the bullshit we have to go through to make something that shouldn’t be as hard as it really is. Later I realized some of the better things I’ve done aren’t (theoretically) in the stack, so I turned the it into a site idea. And I suppose, in some way, made use of all the good n’ bad things in the pile that never came to be.” Love it.

Portfolio: ryanhartsfield.com

Matthew Bottkol

Matthew is a copywriter/ACD at Dentsu in NYC. His mother, Joan, describes him as follows: “Matthew grew up in a wood clapboard house near downtown Minneapolis. But, these humble beginnings belie his enormous talents. He sang in the Metropolitan Boys Choir and taught himself to play Scott Joplin’s “The Entertainer” on piano. He started wrestling at age seven and was city champion by age twelve. He endured thirteen years of public schooling and got along with just about everyone he ever met. Needless to say, his talents have only multiplied with age. He’d be an invaluable addition to any agency. And I’m not just saying that because I’m his mother. Did I mention he’s also handsome? Feel free to call me if you’d like to talk about Matthew some more. You can get my number from my wonderful son who, by the way, never forgets to call me.”

Portfolio: web.me.com/mbottkol

Josh Lowman

Josh is a copywriter/director/CD in San Francisco. His portfolio is beautiful. If there’s a special creative aesthetic that thrives in SF – it’s beautiful. Maybe it’s the setting. Maybe it’s the people. Whatever the reason, the world is a better place for it.

Portfolio: joshlowman.com

Margie Chidley

Margie is a copywriter at GS&P. She shares a site with AD Megan Penmann. There’s a ton of fun stuff on their site, including “Mow The Lawn” for Quattro for Women and a vid + spots for Huggies Pull-ups. “One Big Kid. One Ancient Throne. One Unforgettable Journey.”

Portfolio: meganandmargie.com

Lori Nygaard

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Lori is a senior copywriter/ACD in San Francisco, formerly at AKQA, GS&P and W+K. She’s got a bunch of cool interactive work on her site that was done recently, so I apologize for featuring the old milk board above. (Couldn’t help myself.) How about Lori’s site? And old-school Blogger simply titled BOOK. Who needs a fancy site when you have fancy work?

Portfolio: lorinygaard.com

Josh Gold

Josh is a copywriter/CD in NYC, previously at DDB, Martin, W+K, TBWA Chiat, and GS&P. Once again proving MC’s theory that surfers make stellar copywriters.

Portfolio: joshgold.com

Scott Wild

Scott is a copywriter/CD in Chicago, previously at CP+B, Cramer Krasselt, Chiat Day, GS&P, Leagas Delaney, and W+K. His site is divided into two halves: Writer and Creative Director. Both are just stellar.

Portfolio: rswild.com

Albert Kelly

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Albert is a copywriter/CD previously at Fallon, Strawberry Frog, GS&P, and just holy crap wow. Uncork a bottle and lock the doors. His site is The Motherload.

Portfolio: albertkelly.com/thework

UPDATE – Brooks Jackson

Brooks is a copywriter at GS&P in SF. He’s got a new site and some killer new work up on it. Last week, I wrote that Cargo is taking over the Creative Portfolio Universe and for good reason. Here, my friends, is this week’s evidence.

Portfolio: cargocollective.com/brooksjackson

Mandy Dietz

Mandy is a copywriter at Goodby in San Francisco. She shares a site with art director/husband Aaron Dietz. Their site broken out into channels: DietzTV, Work, Picmap, News, Haircuts (including the photo above), etc. The Work page is a series of non-active thumbnails, plus a link to an article about Mandy and Aaron. So interesting!

Portfolio: aarondietz.com

Peter Carnevale

Peter is a senior copywriter at GS&P, previously at Y&R and Mullen. Ton of great work in his book for a really awesome mix of clients, from Sprint to the Sopranos. His site is hosted on Cargo, which has taken over the Portfolio Site Universe over the past three months, and for good reason. Clean, easy to nav, and makes work look tay-ay-asty.

Portfolio: cargocollective.com/petercarnevale

Jessica Shank

Jessica is a senior copywriter at The Martin Agency in Richmond (as of two months ago), GS&P before that. Her site is titled JessLikesToMakeStuff and is divided into two parts: For Work and For Play. But they could be For Play and For Play With Money, because her work is just wicked fun.

Portfolio: jesslikestomakestuff.com

UPDATE: Chris Ford

Well, how about this? The one and only Chris Ford, long-time copywriter/CD at GS&P (and the very first copywriter posted on MC), is moving to Australia to become ECD of Ogilvy Sydney. Congrats, Ford!

Portfolio: chrisford.tv

Mike Van Linda

Mike is a copywriter at David & Goliath, before that Deutsch and GS&P. This is one tight site. Four very different, very awesome integrated campaigns, one short Other page, plus Mike’s résumé. Ka-pow.

Portfolio: mikevanlinda.com

David Yost

David is a freelance copywriter/CD, previously at McCann, GS&P and Euro RSCG. He was also an Executive Producer at GS&P and Euro, which is an awesome “value add” (sorry). But that’s nothing. Check out his Experience page. What job hasn’t he had?

Portfolio: theyost.com

Alex Flint

Alex is a creative at GS&P, formerly a copywriter/CD at Saatchi and Modernista!. His portfolio is just sick. Tons of killer work for Hummer, including the It’s A Little Monster spot, which is one of my faves. Some awesome surprises too, like a print campaign for Herb Chambers Car Dealership.

Portfolio: alexflint.net

Anne Geri

Anne is a copywriter at Ogilvy NY, AKQA and GS&P before that. Don’t misses: Fanta, Coke.com, Court TV (above), and Anne’s blog NY Hearts You, Too.

Portfolio: annegeri.com