Category Archives: JWT

Craig Cooper

Craig is a freelance copywriter/CD in Dallas. Before going freelance, he was ECD/Managing Partner of DDB Dallas, EVP/CD at Flavour, and SVP/ECD at BBDO Toronto. Craig’s site is in-the-making, so you may find an unfinished corner here or a locked door there. And you have to register to view his resumé. But no worries, it’s deep enough to go exploring as is, and I’ve already given you the gist of the rez. To me, someone who hasn’t ventured into the ECD/SVP/MP acronyms yet, one of the coolest things about the site is that you see CD Craig as much as you see CW Craig. He calls out exactly what his role was on each project. Love that.

Portfolio: craigcooper.com

Jake Benjamin

Jake is a copywriter at Goodby in San Francisco, Saatchi NY before that. Good writers have the ability to shed themselves and write in character. Good copywriters have the ability to shed themselves and write in brand. (I just made that up. Deep!) Stepping through Jake’s book, he just nails brand after brand. His Tide campaign is clean. His ASPCA campaign is heartbreaking. His Fruit By The Foot ad is fun. His Hyundai campaign is a Cannes Lions 2009 Titanium Award Winner. 

Portfolio: lovetownusa.com