Category Archives: Experience

Rich Siegel

Rich is a freelance copywriter/CD in Los Angeles. Before going solo, he was at Y&R, TBWA Chiat/Day, Team One and BBDO. He’s responsible for the above ABC campaign, which Creativity Mag named one of 20 that changed the face of advertising. You know, for me there’s just something magic about the big outdoor campaigns. I remember exactly where I was the first time I saw one of Rich’s ABC boards, on 101 South in San Francisco. I still remember thinking, “Oh man, look at THAT.”

Portfolio: siegelrich.carbonmade.com

Craig Cooper

Craig is a freelance copywriter/CD in Dallas. Before going freelance, he was ECD/Managing Partner of DDB Dallas, EVP/CD at Flavour, and SVP/ECD at BBDO Toronto. Craig’s site is in-the-making, so you may find an unfinished corner here or a locked door there. And you have to register to view his resumé. But no worries, it’s deep enough to go exploring as is, and I’ve already given you the gist of the rez. To me, someone who hasn’t ventured into the ECD/SVP/MP acronyms yet, one of the coolest things about the site is that you see CD Craig as much as you see CW Craig. He calls out exactly what his role was on each project. Love that.

Portfolio: craigcooper.com

Max Godsil

Max is a copywriter/CD in Los Angeles. Before going solo he was a CD at TM and Saatchi, and before that he wrote for Vitrorobertson, BBDO and Borders Perrin & Norrander. His site is one long scroll, left to right, and it’s a blast to go through. There’s a ton of great Toyota work, including the genius Unbreakable campaign that won everything. If you haven’t seen the Monster Truck spot, it’s a must.

Portfolio: http://www.godsil.com

Chad Rea

Chad is a freelance copywriter/CD/social brand innovator/entrepreneur in Portland. Before all that, he was a CD at W+K, founder/CD of 86 the onions, and a senior creative at KesselsKramer (Amsterdam), Mother (London), and Pyro (Dallas). Remember Wizard of Oz, when the witch melted? That’s gonna be your brain after about 15 minutes on Chad’s site. I don’t even … I’m not sure if I … but what about … pure awesome.

Portfolio: chadrea.com

Mark Cacciatore

Mark is a freelance copywriter/CD in NYC. Before going freelance, he was an ECD, GCD, CD or ACD at oneseven, Saatchi, Y&R, Ammirati, BBDO, and DDB. To go through the work on his site, you first combine two heads representing new school and old school Mark into one mutant creature. Then you grab the mutant creature’s head and slide it down through campaigns that range from classic Cheerios TV to fun interactive banners for Ford.

Portfolio: www.the2ofme.com

Lisa Taylor

Lisa is a freelance copywriter in Boston, and was at Arnold before going solo. One of my faves from her site is a simple little game called Toothpick Javelin. Maybe it’s my Italian heritage, a genetic thing, but I couldn’t stop until I got all four toothpicks into the top tray of meatballs. Stupid toothpicks! Then I had to go across the street to Zelo and get a plate of spaghetti for lunch. 

Portfolio: taylorwriting.com

Jed Alger

Jed is a freelance copywriter/CD in Portland, after 12-ish years as a CD at Wieden + Kennedy. If you’ve ever thought this would be an easy little blog to run, if you’ve ever thought, “Oh man, that Siciliano guy has it good!” I simply ask you to go browse Jed’s site and tell me which one piece you would choose to feature. Impossible. This is a brilliant portfolio.

Portfolio: www.jedalger.net

Brian Tierney

Brian is a freelance copywriter/CD in Minneapolis. Before going solo he spent time at Fallon (Group CD), CP+B, Carmichael Lynch, and Martin/Williams. Books don’t get much better than this, and I’ll just leave it at that. [Pause] Okay, one more thing. I remember first seeing the above outdoor board with my art director when I was still in SF. We both just freaked out. One of my fave lines EVER. Okay. Done now. 

Portfolio: briantierneycreative.com

Alan McCoy

Alan is a copywriter at The Integer Group in Dallas. He’s got all kinds of killer clients in his book, but the first is just ridiculous. How does it feel to have a Lamborghini brief land on your desk? One can only hope Alan got to do a little product research. 

Portfolio: alanmccoy.com

Nate Gagnon

Nate is a senior copywriter at Proximity BBDO in Chicago. His site is one long horizontal scroll, left to right. Love that. It starts with the words “The more you find interesting, the more you can make interesting.” Love that. I now know what Guacamolito sauce looks like. Love that. 

Portfolio: mininate.com

Jennifer Di Giorgi

Jennifer is a copywriter/ACD at Energy BBDO in Chicago. She shares a site with art director/creative partner Krystyn Campbell. They call themselves AdCreatures and they look like a hell of a lot of fun (as well as super talented). Check out Jennifer’s Save The Date postcard, the last piece in Other. Tell me you don’t wish you were at that wedding. 

Portfolio: adcreatures.com

HONORARY: Brock Davis

Brock Davis is an art director/Group CD at Carmichael Lynch in Minneapolis, and MC’s first Honorary Copywriter. Check out the top link on the left: msced09. It stands for “Make Something Cool Every Day” which Brock did every day of 2009. Scrolling through it will blow your mind. Killer idea after killer idea.

Portfolio: itistheworldthatmadeyousmall.com

Jessica Vacek

Jessica is a freelance copywriter in Portland, Wieden + Kennedy before that. It’s no secret that I’m a huge Janet Champ fan. So, I do not give out the following compliment lightly. Jessica’s ideas and writing, while completely her own, give me goosebumps in the same way Janet’s do. Her work is honest and beautiful and inspiring and awesome. 

Portfolio: jessvacek.com

Troy Lim

Troy is a copywriter/CD at Ogilvy & Mather Singapore, BBDO and Saatchi before that. His work is amazing. As for his site – there are two, a new site and an old site. It’s really interesting to compare them. Portfolio sites seem to fall into two general camps. One, get out of the way and showcase the work. Two, create a site that’s a piece in itself. Troy’s new site is in the first camp, a clean blog that’s super easy to nav. His old site is in the latter camp, and is both gorgeous and fun to play around on.

New Portfolio: troylim.blogspot.com

Old Portfolio: troylim.com

Alexandre Scaff

Alexandre is a copywriter at Leo Burnett São Paulo, Y&R and Euro before that. His site is one long blog page and there’s a bunch of video right at the top, so it takes about 10-15 seconds to load. Much of the work is in Portuguese, but even if you don’t speak it, you won’t care once you get into his book. Big ideas translate in any language. 

Portfolio: alexandrescaff.blogspot.com