Category Archives: Experience

Colin Nissan

Colin is a freelance copywriter in NYC, Goodby before that. There are a couple of not-miss pieces on his site that I must point out and you Must. Not. Miss. Under Internet, check out the HBO short films directed by Sam Mendes. And under Writing, go to McSweeney’s Humor Essays and read “It’s Decorative Gourd Season, Motherfuckers”. It made coffee shoot out my nose. 

Portfolio: www.colinnissan.com

Mike Tuton

Mike is a senior copywriter at Butler, Shine, Stern & Partners in Sausalito, Cole & Weber before that. Awesome awesome awesome site filled with amazing work. I’m a sucker for the long copy, and Mike’s writing on his US Department of State campaign is just beautiful. Give yourself some time to savor and enjoy this one. 

Portfolio: tutonglobalwide.com

Jake Benjamin

Jake is a copywriter at Goodby in San Francisco, Saatchi NY before that. Good writers have the ability to shed themselves and write in character. Good copywriters have the ability to shed themselves and write in brand. (I just made that up. Deep!) Stepping through Jake’s book, he just nails brand after brand. His Tide campaign is clean. His ASPCA campaign is heartbreaking. His Fruit By The Foot ad is fun. His Hyundai campaign is a Cannes Lions 2009 Titanium Award Winner. 

Portfolio: lovetownusa.com

Ben Huser

Ben is a copywriter at Grey NY. Before that, he was an intern at The Village Voice. He graduated from Duke in ’05 and already has a nice reel (Captain Morgan, E*Trade) on his site and a Gold Pencil on his mantel. Except he’s in NYC, so the Gold Pencil is probably on top of his mini-fridge. 

Portfolio: bhuser.com

Kent Carmichael

Kent is a copywriter at CP+B, and was at Carmichael Lynch, element79 and DDB Chicago before that. His site is a classic blog format, everything on one page, which I find super easy to navigate. He’s got a great mix of work in his book, including a slick new site for Diamond Crystal Salt, hilarious Ted Ferguson TV and Real Men of Genius radio for Bud Light, and a campaign for Harley-Davidson featuring Marissa Miller. Enough said. 

Portfolio: kentcarmichaelsbook.blogspot.com

Tim Wassler

Tim is a freelance copywriter in NYC after 3+ years at Chiat. He’s got work on his site for Snickers, Starburst, et cetera, that’s written wicked brainiac smart. (He actually got a reference to Jonas Salk onto a Snickers board. Yes, I’m jealous.) It’s so refreshing to see work that assumes consumers are smart enough to get it. Tip o’ the Hat.

Portfolio: timwassler.com

Adrian Alexander

Adrian is one half of an Austin freelance creative team with AD Rochelle Raiss. Before that he did time at GSD&M and CP+B, with a stint in Barack Obama’s presidential campaign sandwiched between the two. Adrian and Rochelle call themselves Third Culture Kidz, which they describe on their site as “someone who, as a child, has spent a significant period of time in one or more culture(s) other than his or her own, thus integrating elements of those cultures and their own birth culture, into a third culture.” 

Portfolio: thirdculturekidz.com

Janet Champ

Janet Champ is the reason I’m a copywriter. Period. When I was in Journalism School at U of Oregon, she and AD Charlotte Moore were changing advertising forever with one unbelievably brilliant campaign for Nike Women. For my money, Janet Champ is the best copywriter to ever put a pen to paper. 

Portfolio: champandmoore.com

Pete Harvey

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Pete is a copywriter at Arnold Boston. His site is super quick: two spots, two print campaigns, two interactive campaigns, resumé, contact, done. Makes you want more. Makes you want to call Pete, “Hey, Pete. Love it! What else?” And, really, isn’t that the point of a portfolio site? To prompt that call? Yes. Yes it is.  

Portfolio: comistaken.com

Grant Smith

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Grant is a freelance copywriter/CD at Handsome Advertising, BBDO NY before that, Cliff Freeman before that. He shares his site with creative partner Richard Artdito. Their book almost forced me to break my “one piece per post” rule. Their Red Stripe campaign is amazing. They also did a Budget Moving Truck campaign (in their Alternative Media section) that’s equally amazing. In the end, I choose beer over trucks. Go figure. 

Portfolio: grantandrick.com

Ryan Dean Waite

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Ryan is a copywriter at Arnold Boston, and Chiat before that. The work on his site is laid out in one, long linear (left to right) string, TV to print to integrated. What nice about that is that Ryan has done all the work for you. Look at this, then this, then this, etc. He shows you what’s important to him. In addition, there’s nav in the upper right that allows you to go back through it at your leisure. Oh, and the work. It starts with that killer Nissan spot where all of the college team mascots – real life versions of them – are chasing the Nissan pick-up with the Heisman trophy strapped in the bed (awesome), and doesn’t let up from there.

Portfolio: ryandeanwaite.com

Jeff Gillette

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Jeff is a copywriter/CD at Google Creative Lab in NYC, CP+B before that. I love the look and functionality of his site. It’s super clean. As you would expect, there’s a lot of great work. But what really blows me away are his inventions. In addition to being an ACD/copywriter, Jeff is an inventor. A real inventor. As in, he makes stuff. Check out Coffee Coals®. If they were at Target, everyone on my Xmas list would have ’em. 

Portfolio: jeffgillette.com

Carl Corbitt

Carl is a copywriter/CD at Wieden + Kennedy, Amsterdam. He also has an agency-company-creative business thing called Mutant, Inc., that he runs with his long-time creative partner/AD, Anja Duering, who is also a CD at W+K. Got all that? If not, visit their site and all will be revealed. Along with a ton of absolutely fabulous work. 

Portfolio: mutantinc.com

Robyn Gunn

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Robyn is a freelance copywriter in San Francisco, previously at Butler, Shine, Stern & Partners. Her book is filled with absolutely awesome writing – and I mean filled. She’s got a couple booklet/brochures for MINI that she just wrote the hell out of, including one of my all-time faves, Field Guide To Good Motoring. To top it off, she’s into taxidermy. 

Portfolio: robyngunn.com

Dave Kwasnick

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Dave is a CD/writer at Blattner Brunner in Pittsburg. He’s got fantastic campaigns for Zippo and Juicy Fruit on his site. He’s also got campaigns for Consol Energy and Navy Federal Credit Union that are harder working, but clean and smart. It’s nice to see a book with clients/brands that are a little more straight-forward, but who are buying work that’s portfolio-worthy. Tip o’ the Hat. 

Portfolio: davekwasnick.com