Matt is a senior copywriter at VCCP in NYC. There are so many cool projects in his portfolio, MC had a hard time choosing which to feature. (High-class problem, as the kids say.) Don’t miss his first project, JFK Moonshot (super cool), featured above. Love the idea/strategy behind the second project—Friends Again for B of A. And how does MC get some of those Coca-Cola Tic Tacs? Hmm.

Portfolio: mattshoewalter.com