Jorge is a copywriter/CD at Y&R in Lima, Perú. (His site was submitted by André Toledo from Y&R Perú. Big ups, André.) MC had trouble deciding which to feature: the above campaign for League Against Cancer or Jorge’s campaign for Banco Financiero. In the end, underwear wins. Ha! Sorry.
Portfolio: cargocollective.com/coquisoto
Daniel is a copywriter in San Francisco, formerly at Y&R Prague and TracyLocke NYC. So fun to see what a portfolio looks like after spending a couple of years in Prague. Because it’s so fun to imagine, hey, what if I did that? What if I packed it up and moved to Prague? How awesome would that be?
Portfolio: djosephportfolio.carbonmade.com
Mike is a VP/ACD/Copywriter at Leo Burnett Chicago. He’s got a redesigned site for a portfolio so good it’s scary. (Sorry. Halloween. It’s allowed.) The writing is flat-out amazing. MC recommends clicking through Categories: Print. Or, just go for it and click Categories: All Work. So much awesomeness.
Portfolio: mikeward-creative.com
Will is a copywriter/CD at Kirshenbaum in New York. So much killer work in his book, including a ton of stuff for BMW. His site is Cargo, and is broken out into six categories: Latest Work, Branded Content, Web, TV, Print/OOH, and Case Studies. Interesting, because you can view the work by media (old school) or by case study/campaign (new school) or just check out the latest. All in six links. Very cool.
Portfolio: bloodsweatideas.com
Antonio is a senior copywriter at Milk Vilnius in Lithuania, previously at Y&R, Leo Burnett and JWT in Peru. Some really cool work in his portfolio, including the above ad for Dansu. “Capitalist quality meets communist price.” Says it all.
Portfolio: cargocollective.com/antoniobechtle
Ned is a copywriter at Y&R Paris. So, that means that he gets to live in Paris. That’s number one. Then, you know, because he’s at Y&R Paris, he gets to make all of this awesome stuff. That’s number two. But then, get this: Y&R Paris actually pays him to make that awesome stuff, so he’s not only living in Paris, but making money. Not fair, right? I know. Which gives MC an idea for a new awards show, which MC is going to fully sponsor in 2012. The Hey! Not Fair Awards. Ned Selover is our first nominee.
Portfolio: nedwords.com
Erich is a copywriter/CD in NYC. Check out his campaign for the Urban Cat League, “a NYC-based organization that rehabilitates feral street cats and kittens, and finds them stable, loving homes.” Way to use your ad powers for good, sir. Tip o’ the Hat.
Portfolio: erichhartmann.net
André is a young copywriter at Y&R Lima (the most awarded agency in Perú, I’m told). Here are a couple of things that are nice to see in a young CW’s portfolio. One, a simple execution of a cool idea, like André’s Lady Speed Stick video. Two, the ability to take pre-existing product footage and make something out of it, like Andre’s spots for Toyota Advantage Edition. Well done.
Portfolio: cargocollective.com/andretoledo
Daniel is a Peruvian copywriter at Y&R Paris. For those of us who came up in the industry when the TV commercial was God, the past 10 years have been painful. Graphic design and Flash banners. Blah. But now, finally, we’re coming full circle. Video has caught up to the Internet, and visa versa, and we’re shooting again. So, when you see a portfolio like Daniel’s with a Short Films section, you don’t think of it as extra – you think great! The kid knows how to make a video. Now go tell Craft Services that we want those little smoothies with the vitamin C booster. Pronto.
Portfolio: daniellobaton.com
Alexandre is a copywriter/CD at Grey Brasil. He’s got a brand new site on Wix (new to MC, far as we know) that’s beautiful. Some awesome new work, too.
Portfolio: wix.com/scaff21/work
Carlos is a senior copywriter at Lápiz Leo Burnett in Chicago. Originally from Perú, he began his career in Lima, and there’s a good mix of work from both countries on his site. Check out his work for Gain. Print is amazing. Radio is funny. TV is just crazy.
Portfolio: cargocollective.com/bretel
David is a copywriter in NYC. Tons of work for some serious brands on his site. Check out Digital/360 for three case studies, including a cool one about updating the Vlasic Stork. Love seeing the progression of the character from old to new. Love it when creatives take the time to demo creative dev like that. Nice.
Portfolio: davidmcmillanwriter.com
Ted is a copywriter/ACD at R/GA in San Francisco. He’s written and illustrated a hilarious book called Paper Doll Orgy, which features a quote from Conan O’Brien on the front, “Ted McCagg is a truly original thinker who really makes me laugh. And for that, I hate him.”
Washington Post Review: Click here
Laurence is a copywriter at Berlin Cameron United in NYC. He shares a site with creative partner/AD Jason Slack. There’s a bunch of killer work on their site for the NHL, Land Rover, Snickers, Kindle, etc., but I just had to feature the awesomeness above from their “not advertising” section, labeled simply “World’s Greatest Ad.”
Portfolio: slackandgega.com
Chris is a senior copywriter at TBWA Chiat/Day in Los Angeles. From his landing page: “For more than a decade Chris has been privileged enough to uphold the coveted duty of working in the highly respected, virtually stress-free, incredibly glamourous field of advertising.” And survived.
Portfolio: chrisdeninno.com
Peter is a senior copywriter at GS&P, previously at Y&R and Mullen. Ton of great work in his book for a really awesome mix of clients, from Sprint to the Sopranos. His site is hosted on Cargo, which has taken over the Portfolio Site Universe over the past three months, and for good reason. Clean, easy to nav, and makes work look tay-ay-asty.
Portfolio: cargocollective.com/petercarnevale
Nancy is a copywriter/GCD at MacLaren McCann in Toronto. Check out this portfolio client list: Coke, Lotto, Chevrolet, Tylenol, Bell, Great Wolf Lodge, GM, Dentyne, Cheerios, and Nike.
Portfolio: napkinscribbler.com
Tim is a copywriter/GCD/VP at Hill Holiday in Boston. There are many sites on MC that make me jealous, but this one is way up there. So much great TV. I think I’ve watched “Karate” like 30 times now. And Miller Lite “Epidemic” (I can’t taste my beer!) is just awesome.
Portfolio: timcawley.blogspot.com
Alec is a senior copywriter at Y&R NY, Publicis and Maxim and BBDO before that. See, this is how you get a job in advertising. Check out The Google Job Experiment. Brilliant.
Portfolio: alecbrownstein.com
Neel is a copywriter at The Martin Agency in Richmond, Y&R NY before that. As the father of a daughter, an extremely talkative daughter, I looove Neel’s Cellular South spot. (Made coffee shoot out my nose.) His blog, Superuselsess Superpowers, is just ridiculous. I’m so buying the book.
Portfolio: neelwilliams.com
Napper is a copywriter at David & Goliath in Los Angeles, Saatchi before that. I wonder if he knows that James Napper Tandy (1740 – August 24, 1803) was a famous Irish rebel leader? Judging by the above photo, I’m guessing he does. Happy St. Patty’s Day.
Portfolio: Click here
Rich is a freelance copywriter/CD in Los Angeles. Before going solo, he was at Y&R, TBWA Chiat/Day, Team One and BBDO. He’s responsible for the above ABC campaign, which Creativity Mag named one of 20 that changed the face of advertising. You know, for me there’s just something magic about the big outdoor campaigns. I remember exactly where I was the first time I saw one of Rich’s ABC boards, on 101 South in San Francisco. I still remember thinking, “Oh man, look at THAT.”
Portfolio: siegelrich.carbonmade.com
David is a freelance copywriter/CD in Richmond, VA. Before going solo, he was a CD at Y&R and an ACD at Phillips Ramsey. My fave part of his site was watching the first thing on his reel, a classic Jaguar spot, and the last thing on his reel, an SNL skit that includes a parody of the spot. Screw awards. If SNL does your spot, you win.
Portfolio: davidneale.me
Mark is a freelance copywriter/CD in NYC. Before going freelance, he was an ECD, GCD, CD or ACD at oneseven, Saatchi, Y&R, Ammirati, BBDO, and DDB. To go through the work on his site, you first combine two heads representing new school and old school Mark into one mutant creature. Then you grab the mutant creature’s head and slide it down through campaigns that range from classic Cheerios TV to fun interactive banners for Ford.
Portfolio: www.the2ofme.com
Alexandre is a copywriter at Leo Burnett São Paulo, Y&R and Euro before that. His site is one long blog page and there’s a bunch of video right at the top, so it takes about 10-15 seconds to load. Much of the work is in Portuguese, but even if you don’t speak it, you won’t care once you get into his book. Big ideas translate in any language.
Portfolio: alexandrescaff.blogspot.com
Mike is a copywriter at Fallon in Minneapolis. All of the work on his site is awesome, but the print is what really gets me. The guy can just flat out write.
Portfolio: Click here
Brian is a journeyman copywriter who, in his spare time, started a fashion company called Mothership. He also started an annual Best Albums of the Year compilation and sharing co-op for ad creative music freaks, of which I was part for several years, that’s just amazing.
Portfolio: cpywrtr.com