Category Archives: Boston

Wade Paschall

Wade is a copywriter/CD in Boston, formerly a VP/GCD at Arnold. When you land on his site, you’ll see a pencil with his name on it, and right and left arrows. I recommend you go to the upper right hand corner of the screen and click the arrow way up there, then click on Print as Writer and start with Urban Decay. Just gorgeous writing. “My beautiful ten soldiers.” Love love love it.  

Portfolio: wadepaschall.com

Lisa Taylor

Lisa is a freelance copywriter in Boston, and was at Arnold before going solo. One of my faves from her site is a simple little game called Toothpick Javelin. Maybe it’s my Italian heritage, a genetic thing, but I couldn’t stop until I got all four toothpicks into the top tray of meatballs. Stupid toothpicks! Then I had to go across the street to Zelo and get a plate of spaghetti for lunch. 

Portfolio: taylorwriting.com

Pete Harvey

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Pete is a copywriter at Arnold Boston. His site is super quick: two spots, two print campaigns, two interactive campaigns, resumé, contact, done. Makes you want more. Makes you want to call Pete, “Hey, Pete. Love it! What else?” And, really, isn’t that the point of a portfolio site? To prompt that call? Yes. Yes it is.  

Portfolio: comistaken.com

Ryan Dean Waite

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Ryan is a copywriter at Arnold Boston, and Chiat before that. The work on his site is laid out in one, long linear (left to right) string, TV to print to integrated. What nice about that is that Ryan has done all the work for you. Look at this, then this, then this, etc. He shows you what’s important to him. In addition, there’s nav in the upper right that allows you to go back through it at your leisure. Oh, and the work. It starts with that killer Nissan spot where all of the college team mascots – real life versions of them – are chasing the Nissan pick-up with the Heisman trophy strapped in the bed (awesome), and doesn’t let up from there.

Portfolio: ryandeanwaite.com