Category Archives: Madrid

Lucía Céspedes & Joan Rayó

Lucía (writer) and Joan (art director) are a junior creative team at TBWA\España. (Love having a Spanish team on MC again.) Their team portfolio is part produced, part student work—but mostly produced, and what’s produced is awesome. Don’t miss their campaign for Codere Apuestas, Real Madrid’s official betting company (above). Too funny.

Portfolio: cargocollective.com/joanylucia

Marta Caseny

Marta is a copywriter at DoubleYou in Madrid. She got Microsoft to spend who knows how much to convince Julia, a young Spanish woman, to take back Alejandro, her mess-of-a-boyfriend, in 30 days. Just as Hotmail is asking users in Spain to take it back. Ah, that’s love. MC loves the love. And loves that Microsoft loves the love, too.

Portfolio: cargocollective.com/martacaseny