Category Archives: New York

Chris Wernikowski

Magic Eraser 2

Chris is a junior copywriter at kbs+ in NYC, five months into it. (He’s also a surfer, which once again goes to prove MC’s theory that surfers, drummers and comedians make great copywriters.) Right now, his book is mostly student work — but MC can’t wait to see what he adds from kbs+ this year. 

Portfolio: chriswern.com

Nick Marchese

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Nick is a copywriter at Saatchi & Saatchi NY. You know, there’s nothing better than ads that make you laugh, like Nick’s Smooth Musings for Keystone with Keith Stone (“Bon Jovi. Which of course in French means, good Jovi”). Except, maybe, for ads that make you feel better about the world. Like Nick’s Super Bowl spot for Cheerios, or his videos for Goodwill. Nicely done, sir.

Portfolio: nickmarchese.tv

UPDATE: Louis Wittig

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Since his last post on MC (03.06.11), Louis moved to Euro where he worked on Dos Equis and The Most Interesting Man in the World, then to Grey New York where he works on everything from Pringles to Purolator. On the side, he’s also doing something awesome for the CW community. From Louis: “I do a Google Helpout where anyone (students mostly) who wants me to take a look at their portfolio can set a up a time, video chat with me, and I’ll tell them what I think. It’s completely free.” To check out Louis’s Helpout: Click here. Big ups, Louis! 

Portfolio: louiswittig.com

Jenny Wagstaff

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Jenny is a copywriter at Ogilvy in NYC, just over a year into it. Her book is in that part-student/part-produced stage that MC loves to see. Jenny’s got nine projects up on her site at the time of this post, three produced for UPS & Ferrari, Philips Norelco Social, and Big Ad Gig/Bully Prevention, plus six student campaigns. MC had no choice but to post a piece from her student campaign for Half Price Books, featuring The Cat In The Hat plus Gulliver’s Travels (originally titled “Travels into Several Remote Nations of the World. In Four Parts. By Lemuel Gulliver, First a Surgeon, and then a Captain of Several Ships” for the literary among us). “Two books for the price of one.” Nice.

Portfolio: jennybean.virb.com

CW Wanted: Code and Theory NYC

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Jeremias Stelter, Recruitment Director at Code and Theory NYC, is on the hunt for a copywriter. From Jeremias: “Who are we? We’re Code and Theory – specifically the brand side of our company, where we work on everything from Dr Pepper, to Burger King, to Jack Daniel’s. We’re looking for a copywriter with 2-4 years agency experience to join the team.

Who are you? You’re getting good at presenting your work, you love what you do, you get excited about doing work that’s never been done before, you can write headlines, and idea statements, and come up with big integrated ideas. You’ll be working on one of America’s biggest soda brands, with some whiskey on the side. You’ll be working with a partner. And having a good time in the heart of SoHo as part of one of the fastest growing digital agencies in the US. You’ll even be allowed to bring in your dog from time to time.”

Send your URL to Jeremias at: jeremias.stelter@codeandtheory.com

Steve Taylor

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Steve is a copywriter in … well, he’s all over the place. From his site: “Throughout 2014, I’ll be plying my craft at advertising agencies across North America and documenting the entire experience as I go. It’s about discovering creative transcendence, experiencing native cultures and developing a new understanding of what it means to be a part of this crazy world we call advertising.” Awesome idea. Good luck, Mr. Taylor!

Site: thegreatagencyadventure.com

UPDATE: Nick Zafonte

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Since his last post on MC (07.13.2010 “Elf Yourself”), Nick has become a writer/director—first with his short The First Day and soon with his first feature No Retreat. Nick is currently trying to raise $10k through indiegogo to produce it, and has over $7k so far. Check it out at the link below. You can also visit his portfolio site at the link below that.

Link: indiegogo.com/projects/no-reatreat
Nick’s portfolio: nickzafonte.com

Elizabeth King

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Elizabeth is a copywriter/ACD at Kirshenbaum in NYC. She’s got tons of awesome work for BMW all over her site, and that’s really what MC should have featured above. But then, as Elizabeth put it, “Diamonds are a copywriter’s best friend.” Don’t miss Wall Street Journal Print, with side-by-side ads for the BMW 6 and 7 … Sterling, Draper … so good.

Portfolio: kingportfolio.com

UPDATE: Bevan Mahaney

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Bevan is a copywriter in NYC. Since her last post on MC (6.10.13), she’s added a bunch of new work to her site including “Spread the Jam” for the Jam Wireless Speaker. Which looks like a giant food fight (with different flavored jams) slash rave on the streets of NYC. At some point, there was a producer who had to order a permit for that. “So, yeah, we’ve got these buckets of jam …”

Portfolio: bevanmahaney.com

CW Wanted: kbs+ NYC

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Brian Delap, Creative Recruiter at kbs+ in NYC (Soho), is on the hunt for a Sr-to-ACD level copywriter who is experienced in both digital and traditional (with a focus on broadcast) to work across the entire BMW account. For more information about KBS+, job descriptions, or to apply, email Brian at the address below.

Email Brian at: Bdelap@kbsp.com

Dave Gordon

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Dave is a copywriter at Saatchi & Saatchi NY. He shares a site with creative partner/AD Juan Leguizamon (both are pictured above, auditioning for their CW/AD roles, funny), called shoot-1st.com. From their About page: “We believe in burning midnight oil for work we believe in and that the best way to do something is to stop talking about it and do it.” Amen, brother.

Portfolio: shoot-1st.com

UPDATE: Will Bright

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Will is a copywriter/CD in NYC. Since his last post on MC (05.24.2012), he’s got a ton of new work up on his site, including the above spot for the new BMWi launch that’s running during the Olympics—which kicked off this weekend in Sochi. In fact, MC just saw it while watching Luge. Dig it.

Portfolio: bloodsweatideas.com

Freelance CW Wanted: Reader’s Digest NYC

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Cassie McCann, Marketing Manager at Reader’s Digest Children’s Books in NYC, is looking for a copywriter. From Cassie: “RDCP is looking for a creative copywriter with experience in publishing and/or children’s products. We create innovative books, toys and activity products that encourage creative play and a love for reading. Thanks to growth and new product lines, we are in need of promotional writing assistance.  Writing assignments could include product descriptions, sales copy, advertising copy, or presentation materials. We’re looking for someone in the New York area who can work collaboratively and quickly. Writing must be high-energy, compelling, contemporary, and carefully targeted to its intended audience, which will vary widely by assignment. Arrangement would launch as an hourly freelance engagement.”

To apply, email Cassie at: cassie_mccann@rd.com

Junior CW Wanted: Merkley+Partners

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Kyle Daley, Creative Services Director at Merkley+Partners NYC, is on the hunt for a junior copywriter. From Kyle: “Merkley+Partners is looking for a Junior Copywriter – could be right out of school, could be a year of so in the biz already. At M+P junior creatives are given amazing opportunities to work on a range of accounts including Mercedes-Benz, Tic Tac, Nutella, smart car and more. You will work on assignments that include digital, social, TV, experiential, environmental, print, radio – the complete 360. We’d like to see writers with strong conceptual and solid writing skills who can demonstrate the ability to create a big idea and show how it works across all media … wants to work in a collaborative team environment, is eager to learn and jump in wherever needed, all with a smile and can-do attitude!”

Email rez and portfolio link to: kdaley@merkleyandpartners.com

Alex Schaeffer

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Alex is a freelance copywriter in NYC. He’s also a magician who recorded himself doing a trick a day for one full year. (Click ‘The Sleight Ascent’ for more about that.) Warning: lots of work on his site for Big Mac. Lots of photos of Big Macs. If you’re hungry, and it’s getting close to lunchtime, and you love McDonald’s fries as much as MC, might want to hold off going through Alex’s site until later.

Portfolio: alexschaeffer.com

Lyle Shemer

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Lyle is a copywriter/ACD at JWT NYC, BBDO and Dentsu before that. Lots of work for big brands like NFL, Listerine, Pepcid, DirecTV, Canon, and Rolaids. Plenty of TV and video, too. But don’t miss Writerly One-Offs, a collection of long copy pieces Lyle’s done over the years. From Lyle’s site: “I’ve always loved long copy ads. But with all the impending doom surrounding the future of print, it seems every year there are fewer opportunities to write ads in this much-beloved genre. In any case, I hope the bunch here are as much fun for you to read as they were for me to craft.” Amen, brother.

Portfolio: cargocollective.com/lyleshemer

CW Wanted: 360i, NYC

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Elinna Vega, Creative Recruiter at 360i in NYC, is looking for socially oriented writers to join their creative team. From Elinna: “Before the advent of traditional advertising, there was direct marketing: cheesy sales people at your door with a product. Then, came print, radio, TV, the internet, and NOW… SOCIAL. Nearly 24 hours a day we’re connected, plugged in and tuned-in to a larger social consciousness aptly named social media. As of late, there’s been a natural evolution in the way we engage with social media; it is no longer a place to go “poke” your friend, “like” their post about today’s crappy weather, or track where in the world Brangelina is vacationing. The new wave of advertising is real-time, social advertising.

Do you think in social activations? Talk in tweets? Fantasize about content that will crash the internet with its impressions – content that begs to be shared to the point of full-blown viral-ness (i.e.: Bacon Barter, Oreo Daily Twist, Oreo Superbowl Tweet). If you think you can develop and execute content for some of the world’s most popular and beloved brands (namely, OREO), I’d love to hear from you. Disclaimer: if you’re scared of producing CONTENT every day, while the whole world is watching…this is not the job for you. We talk to 100m+ people a day – feeling chatty?

You love: Pop-culture, Social media, Technology, The obscure, undiscovered and unknown, Challenges (see below), Redefining brand identities within the parameters of relevant, real-time data & insights.

*Most importantly: Free Beer on Tap, Ping-Pong and Pop-A-Shot.”

Send portfolios to: elinna.vega@360i.com

Julie Rutigliano

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Julie is a senior copywriter at 360i NYC. She’s been a writer/CD in NYC since 2004, when she got her start at Mad Dogs & Englishmen. MC is always interested to see what CW’s include on their About Us pages. For example, personal recommendations. At the bottom of Julie’s About Us, she’s got two fantastic notes from Kash Sree and Noah Kerner. How do you beat that?

Portfolio: julierutigliano.com

Otilia Dobrea

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Otilia is a copywriter in NYC, graduated from Miami Ad School last year, spent nine months at Anomaly, and is now looking for her next gig. Her book is that new-copywriter mix of produced work and student spec, which MC thinks is awesome to see. What did Otilia create at M.A.S.? And then, what did she produce immediately after, at Anomaly? Check it out.

Portfolio: otiliadobrea.com

CD Wanted: Johannes Leonardo, NYC

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Oh wow, this is a good one. Kit Krugman, Creative Manager at Johannes Leonardo NYC, is looking for a brilliant CD. From Kit: “Johannes Leonardo is an award-winning international creative agency in New York with global clients like Sprite, Coca-Cola, and Google. We are currently looking for a Creative Director for a significant leadership role across all accounts at the agency. This person is a natural and proven leader who has not only created outstanding work but also led teams to create their best work. We are looking for candidates who are ambitious; relentless in their pursuit of creating the best work in the world. This person is as brilliant in their strategic approach as they are passionate about their craft. Since this will be a significant leadership addition to the team, we are looking for someone who would want to be a key player in agency growth, culture, and talent development. Experience required: 6-12 years creating global brand award-winning work at creative agencies.”

Send portfolio links to Kit at: kitk@johannesleonardo.com