Category Archives: São Paulo

Leonardo Barbosa

Leonardo is a copywriter in São Paulo, Brazil. (For MC’s English speakers, click on the “English” button at the top of Leonardo’s site before you scroll down his portfolio.) His first project “Rescue Drive” is a genius idea for Chevrolet Cobalt. From Leonardo: “Most Brazilians aren’t used to changing their car unless they really need to. So, we found the perfect moment to present the new Chevrolet Cobalt.” When their car breaks down. Also, don’t miss his videos for Bradesco bank (above), so much drama! You can’t do that better.

Portfolio: barbosa.rocks

Marcelo Padoca

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Marcelo is a senior copywriter at Ogilvy São Paulo. Fun fun fun fun fun. All kinds of fun work all over Marcelo’s site. For his post, it was between the above and one of his Huggies print ads, featuring ET poops and pees in UFOs battling against laser-weilding diaper aliens. Such a tough call.

Portfolio: marcelopadoca.com

Marcelo Pollara

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Marcelo is a copywriter at Euro RSCG 4D in São Paulo, Brazil. So fun to see the cool work coming out of São Paulo for brands that, in the States, are pretty straight. Check out Vanish, Finish, Veet and Trident. Are Brazilians just cooler than Americans? What a ridiculous question.

Portfolio: cargocollective.com/mpollara

Alexandre Freire

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Alexandre is a Brazilian copywriter working at digital agency Sinc in São Paulo. Don’t miss his integrated campaign for Par Perfeito, featuring parades of single people. That might not work so well here in the States. But in Brazil, from the looks of the video, oh yeah.

Portfolio: portfolio.alefreire.com

Pedro Fernandes

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Pedro is a copywriter at Ogilvy & Mather Brazil. Check out the second video on his site for the Mega BK Stacker. Anderson Silva, Brazilian mixed martial artist and UFC Middleweight Champion, lip-syncing “Loving You” and just killing it.

Portfolio: cargocollective.com/pedrofernandes

UPDATE – Alexandre Scaff

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Alexandre is a copywriter/CD at Grey Brasil. He’s got a brand new site on Wix (new to MC, far as we know) that’s beautiful. Some awesome new work, too.

Portfolio: wix.com/scaff21/work

Carol Saraiva

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Carol is a copywriter in São Paulo, Brazil. Sometimes you see an ad or a spot and you think to yourself, “How the heck have I not thought of doing that before?” Check out Carol’s Crazy About Ketchup spot for Hellman’s. How the heck have you not thought of doing that before?

Portfolio: cargocollective.com/carolsaraiva

Luciana Haguiara

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Luciana is a copywriter/interactive creative supervisor at AlmapBBDO. This, my friends, is what I enjoy most about MC. Getting to see amazing work I’ve never seen before, and probably wouldn’t get to see anywhere else. Just awesome.

Portfolio: lucianahaguiara.com

Ricardo Wolff

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Ricardo is a copywriter at AlmapBBDO in São Paulo. He shares a site with AD Gabriel Mattar. Do they get away with a little more than we do here in the States? Maybe. Maybe just a little more.

Portfolio: voicelessrooster.com

Eduardo Marques

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Eduardo is a copywriter/ACD at Ogilvy Interactive in São Paulo. (Lots of killer sites coming to MC from São Paulo.) There’s great work up and down his blog, and Whopper Face is a biggie. But I have to call out one old school print campaign that’s just awesome. Look for the post title “Second Hand Furniture.” Tagline is “More than furniture. Witnesses.”

Portfolio: pastadudumarques.blogspot.com

Edson Oda

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Edson is a copywriter at DM9DDB in São Paulo. Look what you can do by 25-years-old in Brazil. Wow. Most of Edson’s book is art directed by Rodrigo Bombana and it’s just beautiful.

Portfolio: edsonoda.blogspot.com

Redactor Moderno

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According to Google Analytics as of February 28, 2010, Modern Copywriter has been visited by 938 cities in 68 countries on five continents, and visitors have had 43 different primary languages. It’s about time MC featured a few of their sites too, no?

JP Caruso, Brazil – jpcaruso.com.br

Christian Tufano, Venezuela – ctufano.blogspot.com

Daniel Rincon, Panama – danielrinconads.blogspot.com

Charlotte Cassonnet, France – lesitedecharlotte.com

André Godoi

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André is a copywriter at Almap BBDO in São Paulo. There’s so much to love on his site (including the site itself, which looks like a Word doc). My fave is the Discovery Channel spot “In A Man’s Life.” Flat-out awesome writing.

Portfolio: andregodoi.com

Alexandre Scaff

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Alexandre is a copywriter at Leo Burnett São Paulo, Y&R and Euro before that. His site is one long blog page and there’s a bunch of video right at the top, so it takes about 10-15 seconds to load. Much of the work is in Portuguese, but even if you don’t speak it, you won’t care once you get into his book. Big ideas translate in any language.

Portfolio: alexandrescaff.blogspot.com