Since Jason’s last post on MC (10/07/11), he’s gone from mcgarrybowen to Razorfish to his current gig, copywriter/ACD at Ogilvy in Atlanta. (Nice.) His site is still Cargo, MC’s fave for CWs, but he’s got all kinds of new work up. Like Change Your Hairitage for Aussie, above.
Portfolio: cargocollective.com/jasoncorbin
Lyle is a copywriter/ACD at JWT NYC, BBDO and Dentsu before that. Lots of work for big brands like NFL, Listerine, Pepcid, DirecTV, Canon, and Rolaids. Plenty of TV and video, too. But don’t miss Writerly One-Offs, a collection of long copy pieces Lyle’s done over the years. From Lyle’s site: “I’ve always loved long copy ads. But with all the impending doom surrounding the future of print, it seems every year there are fewer opportunities to write ads in this much-beloved genre. In any case, I hope the bunch here are as much fun for you to read as they were for me to craft.” Amen, brother.
Portfolio: cargocollective.com/lyleshemer
Lori is a copywriter at MRM // McCann in Salt Lake City, previously a writer in San Francisco, and before that an Officer in the U.S. Army (including combat in Iraq). Just a crazy mix of clients on her site, including Mobil 1, LeviStrauss, Gussies Chicken and Waffles, and, um, Jimmy Jane.
Portfolio: lorilouie.com
Sarah graduated from Creative Circus in 2011 and has been a copywriter at Leo Burnett in Chicago ever since. Her book is a mix of real world and student, which MC always finds super interesting. Don’t miss her retro ad for Mayhem that appeared in the Mad Men issue of Newsweek. Dream assignment, geez.
Portfolio: sarahgatling.com
Since his last post on MC (5/22/12), Jeff has moved from mcgarrybowen to Ogilvy NYC, and added a bunch of new work to his site (Cargo). Time for an update!
Portfolio: jeffreyscardino.com
Otilia is a copywriter in NYC, graduated from Miami Ad School last year, spent nine months at Anomaly, and is now looking for her next gig. Her book is that new-copywriter mix of produced work and student spec, which MC thinks is awesome to see. What did Otilia create at M.A.S.? And then, what did she produce immediately after, at Anomaly? Check it out.
Portfolio: otiliadobrea.com
Brian is a copywriter in San Francisco. Since his first post on MC (March 2012), he’s moved from AKQA to Digitas and added some new work for eBay and Taco Bell to his portfolio — including a series of shorts for eBay called “eBay Thanks You.” Sometimes a story needs more than 30 or 60 seconds, you know? Also, MC would like Jonathan Adler’s beach house, please.
Portfolio: bookofbutton.com
Patrick is a new-ish copywriter in Los Angeles, after 10 years of performing sketch and improv comedy. (Again, says MC, comedians and drummers = the best copywriters.) There’s some hilarious stuff on his site, including a campaign for Ryan Airlines: “With prices this cheap, shut the f*ck up.” Nice. Don’t miss the video of 6-year-old Patrick called “All About Pat” at the bottom of the page Schedule a Kissing Consultation. MC was that kid, too.
Portfolio: patrickthedroll.com
Chris is a freelance copywriter in San Francisco (and a fellow Oregon Duck — go Ducks!). Since his last post on MC (Nov 21, 2009), he’s got a new site with a ton of new work from killer shops like Pereira & O’Dell, Hub Strategy, AKQA, Eleven … and on and on. Dig it.
Portfolio: chriselzinga.com
Ladies and gentlemen, MC proudly presents the portfolio sites of nine Chicago Portfolio School copywriter grads (in alphabetical order):
Alf Zapata – alfzap.com
Alicia Cressey – aliciacressey.com
Brett Williams – gbrettwilliams.com
John O’Toole – cargocollective.com/TheJohnOTooleExperience
Kerry Keady – kerrykeady.com
Kylie Hudgens – kylie-hudgens-02ye.squarespace.com
Megha Kumar – megkumar.com
Pete Kulak – petekulak.com
Rick Hickey – rickhickey.com
Anthony is a senior copywriter at Anomaly in NYC. So much awesome hilarity up and down his site. Anthony is also a member of the Upright Citizens Brigade, and in a punk band called Wrad. Proving, yet again, MC’s theory that comedians and musicians make the best copywriters.
Portfolio: anthonyfalvo.com
Ladies and gentlemen, MC is honored to present the portfolio sites of seven Summer 2013 Creative Circus graduating copywriters (in alphabetical order):
Keith Atzman – keithatzman.com
Caroline Cappelli – carolinecappelli.com
Scott Chalkley – scottchalkley.com
John Huddleston – justanotherjohn.com
Jameson Rossi – jamesonrossi.com
Lauren Wood – laurenwoodwrites.com
Gretchen Zachan – gretchenzachan.com
Charlie is a freelance copywriter/CD in Los Angeles. As a full-time freelancer, he’s added a couple of little extras to his site that are pretty key. Check out this Testimonials link. He’s got 10+ quotes, not too long, super easy to nav, that say a lot about him. His contact info (phone and email) are right up top, in a universal header. And his About Us page is no-nonsense, just the facts. A very clean, well-organized, hard-working site. Nice.
Portfolio: charlienoback.com
Erin is a copywriter in San Francisco, one year after graduating from Miami Ad School. So fun to see a CW’s book at this stage, part student spec and part produced. Can’t wait to see where she lands next.
Portfolio: erinsmithwastaken.com
Justin is a copywriter at GSD&M in Austin (two years), after graduating from Miami Ad School in 2010. So cool to see what he’s done at GSD&M (awesome shop) during that time—including Meet The Aces, a campaign that puts Ace Hardware right next door.
Portfolio: cargocollective.com/justinmiller
Ladies and gentlemen, MC proudly presents the portfolio sites of 17 Chicago Portfolio School 2013 copywriter grads (in alphabetical order):
Amy Bauer – amybauer.com
Brittany Hughes – britthughes.com
Chelsea Berger – chelseaberger.com
Garrett Vernon – garrettvernon.com
Hassan S. Ali – cargocollective.com/hassansali
Jackie Suerth – jackiesuerth.com
Jennifer Smith – jenmadeabook.com
John Olson – sonofol.com
Julia Weeman – juliaweeman.com
Kat Ponting – katponting.com
Kelsey Alfredson – cargocollective.com/KelseyAlfredson
Lauren Fodero – laurenfodero.com
Leighanne Steckbeck – leighanimal.com
Matt Bush – stoutredbeard.com
Michelle Grano – michellegrano.com
Pat Whalen – patwhalen.com
Tom Katers – tomkaters.com
From Leighanne’s What’s A Leighanimal? page, under the heading What I Learned At Portfolio School: “Big ideas are king. Which means puns are either peasants or serfs. How to explain to outsiders that copywriting has nothing to do with being a lawyer. The stranger your idea the better; your partner is always there to reel you back in. Or to tell you to stop talking. I can’t help but play devil’s advocate while brainstorming, which is a blessing but often feels like a curse. Celebrity endorsed ads are mostly crap (with the exception of Nicolas Cage).” Amen.
Portfolio: leighanimal.com
Sometimes you see a big-ass banner in some kid’s portfolio and you’re just like, “Yes. I want to see you knock that sucker down, cable channel for men in their 20s. Hells yeah.” And there’s no reason to be embarrassed about that. Because who wouldn’t?
Portfolio: sonofol.com
CPS Week 2013 kicks off with Ms. Amy Bauer. MC digs: destroyed Barbie® for roller derby, Parker Pens “Your hair shines like those halogen lights that some cars have” (funny), French’s mustard foul pole line, and Roomba Zamboni. Good times.
Portfolio: amybauer.com
Tom is a copywriter/ACD at Factory Labs in Denver. All kinds of inspiring work for athletics brands on his site: The North Face, Oakley, Callaway, Killington Mountain Resort (“The Beast” above), and Gatorade. Almost enough to make MC want to go for a run. Almost.
Portfolio: cargocollective.com/tomgoodrich
Ladies and gentlemen, MC is honored to present the portfolio sites of the 2013 VCU Brandcenter graduating copywriters (in alphabetical order):
Adam Tetreault: adamdtetreault.com
Andrew Kong: andrewckong.com
Atain Ibia: atain.me
Chris Martin: notthatchrismartin.com
Christina Semak: christinasemak.com
Daniel Chen: thedanielchen.com
Don Principe: thedonprincipe.com
Evelynne Scholnick: evelynnes.com
Faye Ibars: fayeibars.com
Gary Baker: andthenithought.com
Ian Downey: upsidedowney.com
Kai Neddersen: kaineddersen.com
Katlyn Williams: katlynwilliams.com
Maddison Bradley: maddisonbradley.com
Mary Gross: maryfgross.com
Matt Meszaros: mattmeszaros.com
Matt Skibiak: mattskibiak.com
Megan Winterhalter: meganwinterhalter.com
Michelle Lamont: michellelamont.com
Taylor Schumaker: taylorschumaker.com
Zac Milner: zacmilner.com
So hard to pick which VCU CW grad portfolios to feature during VCU Brandcenter Week! They’ve all got something special about them. Don’t miss Andrew’s Botot radio (the world’s first toothpaste, created for King Louis XV, who knew?), and Shun Cutlery campaign (Honor Haiku, funny). Nice to see some creativity in brand/client selection. Good times.
Portfolio: andrewckong.com
VCU Brandcenter Week Tuesday: Mr. Daniel Chen. Lots of fun writing all over his site, including a type solution campaign for Wonderbra (not kidding) and Sad Children’s Projects, which really is one of the saddest things MC has ever seen in a portfolio. Macaroni WE CAN’T AFFORD THIS and homemade 3RD FAVORITE SON medal. Yes.
Portfolio: thedanielchen.com
VCU Brandcenter Week! Love it. And Kai is a perfect start to the week. He was an intern copywriter at inHouse, Target’s fabulous internal creative department, back in 2010, when MC was a Creative Manager there. Kai could have probably gone right from that internship into a job, but instead decided that he wanted to learn more. He didn’t just want a good first job, he wanted a great first job, and he recognized that what he needed to get it was, well, VCU. Now, couple of years later, here he is, graduating from VCU, and that’s crazy awesome. Congrats, Kai!
Portfolio: kaineddersen.com
Hall is a copywriter in Denver, previously at Factory Labs, now looking for his next gig. His link was featured on MC in Summer 2012 as part of Creative Circus CW Grad Week. So cool to see what he’s added since then.
Portfolio: hallcarey.com
Helena is a new copywriter in NYC, having recently graduated from Miami Ad School in March. (Site submitted by Dhruv Nanda, big ups.) Being a great copywriter means coming up with great ideas. Check out Helena’s app Safe & Sound, which tells you the safest walking route home according to crime reports, open stores and people’s reviews. Why doesn’t that exist already? Or her Radiohead Lights app, which gives concertgoers access to other concertgoers’ smartphone video, so everyone can edit multi-camera music videos. Yes, please.
Portfolio: helenaheras.com
Aaron is a copywriter at Draftfcb in Chicago. His portfolio is half produced work, half student, all fun. Check out Motorola (above) and American Greetings for Draft, and Winnebago and Nair from his U of Texas days. Also, don’t miss his write-up, “Boys, indeed.” Dig it.
Portfolio: menwillbeboys.me
Rod is a copywriter/CD in Louisville who’s been doing the contract/freelance thing for awhile now. It’s interesting to see how permalancers market themselves through their portfolio sites—the difference between selling your skills to land clients/projects versus landing a job. The work is the work, but how it’s presented is so different.
Portfolio: callmegoody.com
Howard is a senior CW in Los Angeles. Since his last post on MC (03.28.11) he’s updated from Krop to Cargo and added some killer new work, including pieces for Sony’s Xperia Studio and Americans Elect. About the latter, from Howard: “We tried to use the internet to nominate a president. That one didn’t work out but it was worth a shot because someone’s going to do it eventually.”
Portfolio: howardhillcreative.com
Derek is a San Francisco copywriter currently at Proximity BBDO Beijing. Lots of killer stuff in his book, including an awesome campaign for Volkswagen in China. MC is way into infographics right now—love the 3D interactive VW infographic (above). Good times.
Portfolio: cargocollective.com/derekdidit