Category Archives: Schools

John Guynn

John is a copywriter/ACD at RPA in Los Angeles, David & Goliath and McKinney before that. What’s better than going through someone’s site, seeing work you’ve never seen before, and laughing out loud because it’s hilarious and awesome? Well. Okay. The Spinach & Shaved Parmesean Pizza at Tommaso’s in San Francisco is better. But not much.

Portfolio: johnguynn.com

Peter Carnevale

Peter is a senior copywriter at GS&P, previously at Y&R and Mullen. Ton of great work in his book for a really awesome mix of clients, from Sprint to the Sopranos. His site is hosted on Cargo, which has taken over the Portfolio Site Universe over the past three months, and for good reason. Clean, easy to nav, and makes work look tay-ay-asty.

Portfolio: cargocollective.com/petercarnevale

Brian Murray

Brian is a copywriter at McKinney in Raleigh-Durham. Some really cool clients in his portfolio, like Richardson’s Rod & Custom, Serious Robots, Wieler Modern Homes, and Durham School of Boxing. Awesome work for Southern Comfort too – including the SoCo Night Institute. Check out the instructional vid for Dancing With A Drink In Your Hand (Web: SoCo Night Institute: link in lower right).

Portfolio: murraydeluxxxe.com

Bill Force

Bill is a senior copywriter at EURO RSCG in Chicago, Grey Direct before that. His site starts with tasty campaigns for Brigid’s Bags and Parker Brothers … and then, wham! Check out the old school Rolex spreads. Fellow copywriters, if print is dying, know this: MC will be with you every step of the way. Together, we will march to the grave. Together, we will tap the dirt with our shovels. Together, we will raise our glasses to 36-point centered Palatino, 150 words of body copy and a tag that drives it all home in four. Salute!

Portfolio: billforce.blogspot.com

Paula Maki Biondich

Paula is a copywriter/CD at mono in Minneapolis, Fallon before that. She gets co-writing credit, along with Tom Sebanc, for the Holiday Inn campaign I mentioned in yesterday’s post. Just hilarious. The rest of her site is a gold mine: Blu Dot, Harvard, Sesame Street, so smart. But you absolutely have to read the print campaign for Kool-Aid (above). Pee-your-pants writing.

Portfolio: paulamakibiondich.com

Tom Sebanc

Tom is a copywriter at McKinney in Raleigh-Durham, Fallon before that. Sometimes you go through a site and it’s just like, this person has fun being a copywriter. This person had fun making all of this stuff. Check out the first Holiday Inn spot: Unicycle. I just watched it five times in a row. “What is he a clown or something?” “I hope so.” “Good for him.”

Portfolio: tomsebanc.com

Sally Hogshead

Sally was a copywriter/CD at W+K, Fallon, Martin, her own shop, and then she opened a CP+B office. Since then, she’s done more with her career than 10 average copywriters combined, including writing the popular book Radical Careering (above). What else can I say? She’s Sally Hogshead. Her career is what’s possible.

Site: sallyhogshead.com

Rebecca Renner

Rebecca is a copywriter/ACD at AKQA NYC. Her site is super quirky fun. (Totally stole my theme song, BTW.) A little taste from her self-description: “West Virginia native but I still have most of my teeth. I’m allergic to cats, in need of a tan, and teach Easy Bake Oven cooking classes in my free time. (Very tiny meatloaves).” Want one! Don’t leave without checking out her Weird Fun page. It’s weird. And fun.

Portfolio: freewebs.com/rebeccarenner

UPDATE: Sean McLaughlin

Sean has moved to W+K NYC from Anomaly. It makes me so happy to write that. Not that he left Anomaly. Anomaly is awesome. But Sean and I went to Oregon together, and there’s a bond between Oregon and W+K that’s deep. Seeing Sean land at Wieden makes everything right in the world. Big congrats, Sean. And for the zillionth time, thanks for Reservoir Dogs and The Afghan Whigs.

Portfolio: lugree.com