Category Archives: Schools

Mike Tuton

Mike is a senior copywriter at Butler, Shine, Stern & Partners in Sausalito, Cole & Weber before that. Awesome awesome awesome site filled with amazing work. I’m a sucker for the long copy, and Mike’s writing on his US Department of State campaign is just beautiful. Give yourself some time to savor and enjoy this one. 

Portfolio: tutonglobalwide.com

Jake Benjamin

Jake is a copywriter at Goodby in San Francisco, Saatchi NY before that. Good writers have the ability to shed themselves and write in character. Good copywriters have the ability to shed themselves and write in brand. (I just made that up. Deep!) Stepping through Jake’s book, he just nails brand after brand. His Tide campaign is clean. His ASPCA campaign is heartbreaking. His Fruit By The Foot ad is fun. His Hyundai campaign is a Cannes Lions 2009 Titanium Award Winner. 

Portfolio: lovetownusa.com

Kent Carmichael

Kent is a copywriter at CP+B, and was at Carmichael Lynch, element79 and DDB Chicago before that. His site is a classic blog format, everything on one page, which I find super easy to navigate. He’s got a great mix of work in his book, including a slick new site for Diamond Crystal Salt, hilarious Ted Ferguson TV and Real Men of Genius radio for Bud Light, and a campaign for Harley-Davidson featuring Marissa Miller. Enough said. 

Portfolio: kentcarmichaelsbook.blogspot.com

Tim Wassler

Tim is a freelance copywriter in NYC after 3+ years at Chiat. He’s got work on his site for Snickers, Starburst, et cetera, that’s written wicked brainiac smart. (He actually got a reference to Jonas Salk onto a Snickers board. Yes, I’m jealous.) It’s so refreshing to see work that assumes consumers are smart enough to get it. Tip o’ the Hat.

Portfolio: timwassler.com

Ryan Dean Waite

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Ryan is a copywriter at Arnold Boston, and Chiat before that. The work on his site is laid out in one, long linear (left to right) string, TV to print to integrated. What nice about that is that Ryan has done all the work for you. Look at this, then this, then this, etc. He shows you what’s important to him. In addition, there’s nav in the upper right that allows you to go back through it at your leisure. Oh, and the work. It starts with that killer Nissan spot where all of the college team mascots – real life versions of them – are chasing the Nissan pick-up with the Heisman trophy strapped in the bed (awesome), and doesn’t let up from there.

Portfolio: ryandeanwaite.com

Jeff Gillette

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Jeff is a copywriter/CD at Google Creative Lab in NYC, CP+B before that. I love the look and functionality of his site. It’s super clean. As you would expect, there’s a lot of great work. But what really blows me away are his inventions. In addition to being an ACD/copywriter, Jeff is an inventor. A real inventor. As in, he makes stuff. Check out Coffee Coals®. If they were at Target, everyone on my Xmas list would have ’em. 

Portfolio: jeffgillette.com

Carl Corbitt

Carl is a copywriter/CD at Wieden + Kennedy, Amsterdam. He also has an agency-company-creative business thing called Mutant, Inc., that he runs with his long-time creative partner/AD, Anja Duering, who is also a CD at W+K. Got all that? If not, visit their site and all will be revealed. Along with a ton of absolutely fabulous work. 

Portfolio: mutantinc.com

Robyn Gunn

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Robyn is a freelance copywriter in San Francisco, previously at Butler, Shine, Stern & Partners. Her book is filled with absolutely awesome writing – and I mean filled. She’s got a couple booklet/brochures for MINI that she just wrote the hell out of, including one of my all-time faves, Field Guide To Good Motoring. To top it off, she’s into taxidermy. 

Portfolio: robyngunn.com

Ian Falcon

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Ian is a copywriter at CP+B in Boulder, Leo Burnett before that. On his site, he lists Additional Experience:

Co-Founder – The Forgery; A Pittsburgh Literary Works (2003-2004) 
Asst. Editor – The New Yinzer (Literary Magazine) (2003-2004)
Founder and Co-Editor – The Factory (Magazine of Cultural Criticism) (2002-2003)
Producer/Co-Host/DJ – World Domination Industries (Radio Show) (1999-2000) 
Actor and Director – Productions with Theater Emory and throughout Asia
Toured Asia with a symphony – Double Bass (1998)

Portfolio: ianfalcon.net

Ryan Kutscher

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Ryan is an ACD at CP+B. If you’re not happy with your career, just skip going to his site. If you’re having a good day, a really good day, then I recommend going through it backward. Start with the rez. He broke into the biz as an intern at CP+B in 2004. Right. Then to to the awards page. Shit. Deep breath. Then to the work, which is really just a line-up of every other brilliant spot that’s come out of Crispin over the past five years. Including the Whopper Freakout campaign. 

Portfolio: ryankutscher.com

Gilberto Muiños

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Gilberto is a copywriter at AKQA in SF. Before that, he was at Carmichael Lynch in Minneapolis, where he wrote four spots in the Jack’s Links “Messin’ With Sasquatch” campaign, with CD Brock Davis, of which I’m a huge fan. (Both of the campaign and Brock.) For four years into the biz, this is a killer portfolio. 

Portfolio: gilbertomuinos.com

Matt Morin

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Matt is a San Francisco copywriter who, as it happens, was a college buddy of mine at U of Oregon. You know what’s not fair about writers like Matt? Writers who worked at good interactive shops like T3? Their slick sites that you just know were done in 30 minutes by one of their punk interactive buddies. Whatever, Matt. The rest of us use blogs. Free blogs. Like writers are supposed to use. Jerk.

Portfolio: mattmorincreative.com