Lane is a copywriter/ACD at Critical Mass in NYC, formerly at mcgarrybowen, Digitas, Hill Holiday, and FCB. Like many writers, he’s done some interesting stuff on the side, too. Like being Editor of Capital, a lifestyle magazine for the financial services industry. You can click through an issue in the Editorial section of Lane’s site. Very cool.
Portfolio: lanemitchell.com
Vlad is an art director/CD at CP+B in Miami. His portfolio was one of MC’s rare Honorary posts for art directors (Feb 2011), because it’s just off the charts awesome with big ideas. Got a nice email from Vlad saying that that post helped him get his current gig, which MC loves to hear. Anyway, year and a half later, it’s time for an update. New site. New work. Still off the charts.
Portfolio: vladislav-ivangorodsky.com
Théo Wallace is a copywriter in Los Angeles. His portfolio is an old school Blogspot called Fern Bar, named after 1970s bars frequented by hip ad peeps at the time (including Théo’s father who was at BBDO) that were filled with actual ferns. What’s better than ad land history? MC loves it.
Portfolio: fernbar.blogspot.com
Lasse and Suchi are recent grads of Central St. Martin’s College of Art & Design in London and are currently working in NYC. They think of themselves as writer/art directors, and so (for the first time evah) MC is listing both members of a team as such. Because why not?
Portfolio: lasseandsuchi.com
Keenon Daniels is a copywriter in Cape Town, South Africa (interested in finding a gig in NYC, by the way). Lots of great stuff all over his site, including a couple of categories that are pretty tough: package design and direct mail. Don’t miss his campaign for Musica’s rock star-themed products. Awesome.
Portfolio: cargocollective.com/keenondaniels
Chase is a copywriter/comedian in NYC. He’s got some fun new work for Planter’s, plus good times for Fanta, Time Warner Cable, Burger King, and others. Also, be sure to click on his link “My Comedy (and other projects)” and then scroll down to video #2, “This is the only kind of house party that I like …”
Portfolio: chasedomergue.com
Ben is a recent grad from Creative Circus, looking for his first CW gig. Tell you one thing, MC was so excited to click through Ben’s campaign for Heinz Manup and discover that there is a product out there that actually combines ketchup and mayo, one of the best condiment combos on Earth. That is, until MC Googled it, and realized it was just a stroke of ad school genius. Dang! Was already thinking about hitting Costco for the 112 oz tub. Ah, well. Tip ‘o the Hat, Mr. Santoriello.
Portfolio: bensantoriello.com
Matt is a copywriter/Creative Executive at CAA in Los Angeles. He’s been busy since his last MC post about a year ago, including a stint on the writing team of Eastbound & Down Season 3, stemming from the ad work he did for the show. (Awesome.) Don’t miss his Fake Craigslist Ads, especially the last one, “I don’t like the baby we adopted (Beverly Hills)” and his subsequent visit from non-fake police detectives. Hilarious.
Portfolio: cargocollective.com/mattheath
Joel is a copywriter/ACD at Eleven in San Francisco, previously at Pereira O’Dell, CP+B, and AKQA. He was last up on MC in Jan 2010, and since then has added all kinds of new work. Killer book then. Even killerer now. Definitely time for an update.
Portfolio: joelakaplan.com
Greg is a copywriter/CD at Ogilvy NY. He’s got a brand new site and a bunch of new work to go with it, including an interactive touch wall for IBM at the US Open, and three new spots for IBM. But honestly, there’s so much killer work in Greg’s portfolio, any excuse to post it again is a good excuse.
Portfolio: greggerstner.com
Rick Morrison, graduating Circus CW, checks in with a new site featuring his entire graduating class—the biggest in Circus history. (Congrats!) From Rick: “We wanted to pay homage to our class–the biggest in school history–as well as show off everyone’s individuality. So we created Creative Circus High School 2012, a fun, semi-ridiculous website for posterity and to introduce our class to all of you in the real world. Click the heads to hear our catch phrases and click names below for personal sites.”
Site: cchs2012.com/copywriters
Leah is a copywriter in Minneapolis. Check out her “shaving for good” campaign for The Bridging Barber. When did grooming for charity officially become a thing? Movember started in 2004, was it then? Don’t know, but MC respects macho, pruning and positivity, so it’s all love.
Portfolio: leahraymetz.com
Brad is a copywriter/ACD in San Francisco. People often ask MC, what makes a good CW portfolio? Pretty simple. When you’re clicking through it, do you feel jealous? Of the work? Do you wish it was yours? That’s a good start. Brad’s site includes a campaign that made MC so jealous back in the day. That 7-Eleven experiential campaign, where they turned 12 stores into Kwik-E-Marts from the Simpsons to hype the release of the Simpsons Movie. Just fantastic.
Portfolio: cargocollective.com/bradleymeyers
Steve is a copywriter/CD in NYC. He shares a site with AD/CD Jerome Marucci (who submitted it to MC, thanks man), and holy smokes it’s a great one. Google, Monster.com, BBC World News, FedEx, G4TV, Guinness, Virgin Mobile, ESPN, and it goes on. Just amazing work, all the way through. Love it.
Portfolio: butterandjerome.com
Görkem is a 22-year-old copywriter at DDB Istanbul (been there almost a year). Maybe some of us won’t understand everything in Görkem’s book, but no matter. What’s we can understand is fun, and MC loves having Istanbul on the site.
Portfolio: gorkemciftci.com
Michael is a copywriter in San Francisco. One of MC’s fave things about clicking through a CW’s print book is how quickly you get to see them write in completely different voices. Such a huge part of what we do—embodying the personalities of companies and speaking as them. Click through Michael’s print and you go from mischievous Hornitos, to witty HP, to a One Show headline, to (and here’s the big step) of-the-people Walmart. That’s what it’s all about.
Portfolio: currancopy.com
Justin is a senior copywriter at T3 in Austin. MC predicts that someday, Austin will be the advertising equivalent of Minneapolis in the south. Got the music. Got the culture. Got the Longhorns. Got Justin Clemens, writing for Dell, WSJ, U of Texas, Tidy Cats, and (most importantly) his nephew Owen’s Austin Addy-winning birth announcement.
Portfolio: justinclemens.com
Agustin is a new CW grad from Art Center College of Design (today, actually—congrats, Agustin!). Don’t miss his “Heal The Bay – Ditch The Bag” campaign, which is heavily influenced by the recent popularity of literary erotica for women and movies about male strippers. Not kidding.
Portfolio: thebookofagustin.com
Jay is a senior copywriter in Denver. Lots of fun stuff in his portfolio, including mad libs biz cards for David Pahl Photography. If you’re a copywriter, at some point in your career you’re going to try a campaign/piece that uses mad libs, and 99.9999% of the time it will be DOA. Odds are, you’ll get feedback like “people hate word puzzles” or “people don’t like to read” or “that’s too much thinking.” Which is infuriating, because it’s true. But people should like to read, and they should like to think, and if we help them do that, aren’t we making the world a better place, one David Pahl Photography biz card at a time? These questions are too deep for MC. But nice work, Mr. Roth.
Portfolio: cargocollective.com/jayroth
Brad is a copywriter/ACD at Trozzolo in Kansas City. MC is clicking through Brad’s book and what pops up onto the screen shining like a glorious piece of print glory? Is it, could that be, but it’s not, yes it is, a long copy campaign for a bank, including one ad that’s nothing but words? “Like a steam engine coal slinger, you stoke it with the next client contract …” Oh hells yes.
Portfolio: cargocollective.com/bradhamilton
Torin is a copywriter at Wexley School for Girls in Seattle (and has slept there “approximately nine times”). How much does MC dig his Microsoft Kinect for Windows project? The most. Recruiting engineers with a bacon cart outside Amazon and Google HQs. Balls. Genius + balls.
Portfolio: torindaniels.com
Adam is a senior copywriter at Mullen, NC. Lots of killer work in his book, and great writing all over it: headlines to dialogue to office gambling. Plus, a spot featuring LeBron James that is real-deal funny. NICE. Tip o’ the Hat, Mr. Koehler.
Portfolio: adamkoehlercreative.com
You know what’s hard? Really hard? Nailing low budget TV. But check out Natasha’s work for Tufts, al fresco, Bertucci … one solid spot after another, made awesome with great ideas and writing. NICE.
Portfolio: natashaorourke.carbonmade.com
David is a writer/CD in NYC. Lots of skiing, winter sports and general outdoorsy-ness all over his portfolio, including a solid mix of digital, print and TV.
Portfolio: thedlweb.com
Justin is a writer/CD at Saatchi NY, previously at CP+B, Vitrorobertson, Arnold and Red Tettemer. Wow, what a portfolio. Hulu with Alec Baldwin, Best Buy twelpforce, Burger King, ESPN, Miller, Volkswagen, and it keeps going like that. Love it love it love it.
Portfolio: jebertcopy.com
Jeff is a copywriter at 22squared in Tampa. He wrote the above campaign for Jackson Hewitt, featuring the above spot with “Steve” in what’s possibly the happiest first 10 seconds of any spot in the history of mankind. Tip o’ the Hat.
Portfolio: jeff-hampton.com
Thomas was last featured on MC on 3.25.11. Since then, he’s landed a new copywriter gig at kempertrautmann (Deutschland), added a bunch of new work, and made himself known at Cannes. Time for an update, no doubt about it.
Portfolio: thomas-kuhn.com
Haley is a new copywriter at GSD&M, fresh out of Creative Circus (fantastic first gig). Which means that we get to see what kind of student work a shop like GSD&M is digging right now. Like Haley’s Two Men and a Truck campaign. Maybe it’s due to the number of moves MC has gone through over the past few years (lots), but love that one. Especially the wallscape. So on the money.
Portfolio: haleygardner.com
Ladies and gentlemen, MC is honored to present the portfolio sites of five Summer 2012 Creative Circus graduating copywriters (in alphabetical order):
Sarah Anderson (now at Goodby in SF) – sarahaanderson.com
Hall Carey – hallcarey.com
Grant Cohen – grantcohenhere.com
David Dulock (now at Digitas Atlanta) – cargocollective.com/daviddulock
Brent Goldman (interning at firstborn) – brent-goldman.com
MC is psyched to see headline campaigns all over Circus CW portfolios this Summer. I count six such campaigns in Sarah’s book alone. “But wait,” you retort. “Just how in demand are good headline writers these days?” To which MC replies, “Congratulations Sarah Anderson on your new job at Goodby, Silverstein & Partners in San Francisco!” Dig it.
Portfolio: sarahaanderson.com