Big thanks to Brent Goldman for hooking up Creative Circus Summer 2012 on MC. Definitely some strong books coming out of Circus as of late, as evidenced by most of this graduating class already having new jobs or internships (who’s where on Friday). Love it.
Portfolio: brent-goldman.com
Johanna is a copywriter in Los Angeles. MC is a big fan of awesome illustration/animation, who isn’t? Lots of it on Johanna’s site. Check out: H.D. Buttercup, Papaya King, Hansaplast, The Cold Hearted Thief (cover), Until We Bleed (type), etc. Dig it.
Portfolio: cargocollective.com/johannawidegren
Mate is an interactive copywriter in Stockholm, after recently graduating from Berghs School of Communication. (Note to self: must host Berghs Week on MC.) Lots of smart, awesome ideas on his site. Don’t miss Mercedes Future Cell, where he turns old cars into an artificial reef. Amazing job putting the video together. Wow.
Portfolio: matenagy.com
Cassidy is a copywriter/ACD at Tris3ct in Chicago. (Portfolio submitted by friend of MC Alan McCoy, big ups.) Super clean presentation of her work, and such a writer-ish way to present it. All words: category columns, campaign groupings, individual titles. Did I mention super clean? Maybe that’s because Cassidy is not only a writer, but has been doing a lot of work recently for toilet tissues? (Sorry. Had to.)
Portfolio: cassidyfletcher.info
Ladies and gentlemen, MC is proud to present the portfolio sites of the University of Oregon 2012 copywriter grads (in alphabetical order):
Adam Panetta – adampanetta.com
Alex Walentin – cargocollective.com/alexwalentin
Beckett Short – cargocollective.com/beckettshort
Ben Novak – cargocollective.com/bennovak
Breanne Thomas – breannethomas.net
Brenden Morgan – brenden-morgan.com
Don Whitlatch – cargocollective.com/doncwhitlatch
Eric Perrenoud – ericperrenoud.com
James Mueller – jamesjmueller.me
Justin Han – justinandrewhan.com
Kelsey Wilkins – kelseywilkins.com
Kris Cantrell – cargocollective.com/kriscantrell
Michelle McKenzie – michellermckenzie.com
Nickolaus Sugai – nicksugai.com
Niki Naboulsi – nikinaboulsi.com
Tyler Carrington – tycarrington.com
Nick shares a couple of campaigns with Niki Naboulsi (featured Tuesday), as happens when you’re in school, sharing resources, collaborating, etc. MC likes the teamwork. Anyway, also on Nick’s site be sure to check out: NASA, Fantasy Trainwrecks, and U of O Advertising. Love to see all of the real-life books being made and shot for portfolios. Love to see print alive and well, in any form. Very cool.
Portfolio: nicksugai.com
So interesting to see the trends running through CW portfolio sites at different schools. From Oregon, lots of poetry and beautiful video. (Not unexpected, with the W+K influence.) As an Oregon alum, I love Tyler’s time-lapse piece “Miniature Eugene.” Ah, Eugene.
Portfolio: tycarrington.com
Oregon is Oregon, and you know when you go through an Oregon site there’s going to be some stuff that’s just out. Because that’s how Ducks do it. You also know you’re going to find stuff that’s just fun. Like Niki’s “Sweaty Little Secrets” campaign for Champion sweatpants. Or a page of pics of Oregon students, and when you hover over them, they laugh. Good times.
Portfolio: nikinaboulsi.com
What do you want to see on a graduating copywriter’s site (in addition to great writing)? How far from “five campaigns plus a video” can they go? What’s relevant and what’s not? Physical artifacts of their dreams? Unsolicited signs out in the wild? Do those count? MC thinks yes.
Portfolio: breannethomas.net
Marcelo is a senior copywriter at Ogilvy São Paulo. Fun fun fun fun fun. All kinds of fun work all over Marcelo’s site. For his post, it was between the above and one of his Huggies print ads, featuring ET poops and pees in UFOs battling against laser-weilding diaper aliens. Such a tough call.
Portfolio: marcelopadoca.com
Sarah is a copywriter at Mullen in Winston-Salem, NC. Her book is right at that stage when it’s half-produced (four projects), half-spec (five projects), and you get to see both. Fun for those of us looking through it, but a painful time for creatives. What goes in? What comes out? Produced is worth more than spec, but by how much? Arg.
Portfolio: isellmoss.com
Marta is a copywriter at DoubleYou in Madrid. She got Microsoft to spend who knows how much to convince Julia, a young Spanish woman, to take back Alejandro, her mess-of-a-boyfriend, in 30 days. Just as Hotmail is asking users in Spain to take it back. Ah, that’s love. MC loves the love. And loves that Microsoft loves the love, too.
Portfolio: cargocollective.com/martacaseny
Ladies and gentlemen, MC presents the portfolio sites of eight Chicago Portfolio School 2012 Fall copywriter grads (in alphabetical order):
McCamie Cole – cargocollective.com/mccamiecole
Steve Horak – cargocollective.com/stevehorak
Eleanor Koh – eleanorkoh.com
Sara Kristen – sarakirsten.com
Laura Madary – cargocollective.com/lauramadary
Johnny Michael – cargocollective.com/johnnymichael
Mark Sandy – markpsandy.com
Will Sharpe – cargocollective.com/willsharpe
Even though MC is a huge fan of Cargo Collective, it’s nice to see someone try something different. Sara’s site is beautiful, and changes color like the bar at XYZ in the W San Francisco. Can’t … stop … looking … pretty … colors …
Portfolio: sarakirsten.com
You can do things in a student book that you can’t do in real life. That’s part of the fun of making them, and part of the fun of looking at them. Looks like Will had a lot of fun making his.
Portfolio: cargocollective.com/willsharpe
Big-ups to McCamie Cole for helping organize this year’s Chicago Portfolio School Week on MC. Much appreciated. You know, there’s nothing better than finding the perfect line for a campaign. Once that’s nailed, everything gets easier, from executing to selling. McCamie’s got a couple of gems in his book. “A thousand pictures for every word” for Flickr, and “Get out what you put into it” for Public Storage.
Portfolio: cargocollective.com/mccamiecole
Will is a copywriter/CD at Kirshenbaum in New York. So much killer work in his book, including a ton of stuff for BMW. His site is Cargo, and is broken out into six categories: Latest Work, Branded Content, Web, TV, Print/OOH, and Case Studies. Interesting, because you can view the work by media (old school) or by case study/campaign (new school) or just check out the latest. All in six links. Very cool.
Portfolio: bloodsweatideas.com
Jeff is a copywriter at McGarry Bowen in NYC. As part of his work for State Farm, he writes Facebook posts for Alfonso Ribeiro (from The Fresh Prince of Bel-Air). That’s fun. But who would be the ultimate person to write as/for on FB? MC’s pick: Burt Reynolds.
Portfolio: jeffreyscardino.com
Elena is a copywriter at Mullen in Boston. Before that, she was a receptionist at Mullen in Boston. From her site: “I started in this business answering phones, now it’s my turn to talk.” Gotta like that. Props to Todd Bradley for sending MC her link.
Portfolio: elenaromeu.com
Scott is a copywriter at Commerce House in Dallas. He’s one year of school (U of North Texas) and already has the beginnings of a kick-ass portfolio. Check out his brand book for Deep Ellum Brewing Company. The kid ain’t afraid to write. MC likes that.
Portfolio: scottspooner.com
Scott is a senior copywriter at VITRO in San Diego. Know what makes MC happy? Flipping through a portfolio and seeing killer writing all over the place. Long copy writing. Pages and pages of it. Because that means someone was doing some writing, and selling some writing, and buying some writing, and producing some writing. Which makes MC happy. And that’s a good way to start a Friday.
Portfolio: scojomojo.com
Ryan is a copywriter at Pereira & O’Dell in San Francisco. MC is straight-up jealous of his client list. Skittles, Nike, LEGO, Corona, Juicy Fruit (which has gone a little Skittles), Camelbak, Kiehl’s, wow. Love the work, too. Like Sarah Silverman making out with the Serenading Unicorn (above). Disgusting. And so beautiful.
Portfolio: durrtywords.com
Ladies and gentlemen, MC is honored to present the portfolio sites of the 2012 VCU Brandcenter graduating copywriters (in alphabetical order):
Daniel Aguinaga: danielaguinaga.com
David Ashton: davidjashton.com
Christopher Brotzman: chrisbrotzman.com
Phil Clockers: phil.clockers.org
Lonnie Elliott: lonnieelliott.com
Matt Garcia: cargocollective.com/rmattgarcia
Craig Gerringer: cargocollective.com/cgerringer
Bri Hand: secrethidingplaceofbrihand.com
Bryce Isaacson: bryceisaacson.com
Alina Karabaich: karabaich.com
Patrick Kraft: patrickkraft.com
Alex Ledford: alexledford.com
Yahkeema Moffitt: yahkeema.com
Mariana Oliveira: heymar.com
Nick Park: cargocollective.com/nickpark
Brandon Poole: bpoole.com
Johnathan Ranson: iamjonransom.com
Whitney Ruef: whitneyruef.com
David Satterfield: david-satterfield.com
Ben Schneider: schneiderben.com
Chris Sheldon: crsheldon.com
Scott Thomasch: cargocollective.com/LostBoy
Jeff Vitkun: jeffvitkun.com
Tedd Wood: teddwood.org
What do CDs and recruiters look for in a graduating CW’s portfolio? Well, for starters, work that looks like someone had fun making it. Whitney’s definitely falls into that category. In addition to ads, she’s got Greeting Cards for Cardless Occasions, Depressed Copywriter submissions, and Horsewarming—a relaunch of Digital Kitchen. Awesome.
Portfolio: whitneyruef.com
MC is a fan of funny. If you can write funny and smart, there’s at least a 51% chance you’ll make it as a copywriter. Craig can write it funny. Check out his Jack Handy-esque campaign for Bigelow Tea (above). And there are good times all up and down his site. Including a Movember vid. Which is just. I mean.
Portfolio: http://cargocollective.com/cgerringer
There are copywriters. And there are writer/copywriters. Lonnie is the latter. His ‘Preamble’ taken directly from his site: “Fact: Dyson vacuums use the same plastic as riot shields. I’ve never understood writers who work best by distancing themselves from the details of a product. For me, the opposite is true. Knowledge fuels my creative thinking. Working on a problem is like a game of chess. It only takes a few pieces to checkmate the king, but I never know which ones until I start playing. The Dyson fact above remains my favorite crumb of information found while researching a campaign. It was later abandoned, like many others, for lacking the relevancy to become an ad. Such is the process. And for many reasons, why I love it.”
Portfolio: lonnieelliott.com
VCU Brandcenter Week 2012 kicks off with The Secret Hiding Place of Bri Hand. So much to love in her book. Be sure to check out Google Search Stories, a project she did while interning at Google Creative Labs. Awesome.
Portfolio: secrethidingplaceofbrihand.com
Nick is a senior copywriter at Razorfish in Portland. Click into his Print section and ahhh … hello there, copywriting. Nice to see you again. There are a few cities that just seem to make better copywriters: Minneapolis, San Francisco, Portland. Nick’s portfolio is proof again.
Portfolio: nickghughes.com
Diane is a copywriter/CD in NYC. For the past six-ish years, she’s been freelancing at big name shops like Arnold, BBDO, McCann, Draftfcb, Tribal DDB, and Team One. Her site is Carbonmade, and features 18 projects from a wide variety of those agencies in all kinds of media. Check it out.
Portfolio: dianesinnott.carbonmade.com
Bryan is a copywriter/ACD at Leo Burnett Chicago. Since his last post on MC (Dec 2009, one of MC’s first), he’s got a shiny new Cargo site and all kinds of killer new work. Love it. Definitely time for an Update.
Portfolio: cargocollective.com/bryankarr