Category Archives: Copywriters

Daniel Lobatón Morey

Daniel is a Peruvian copywriter at Y&R Paris. For those of us who came up in the industry when the TV commercial was God, the past 10 years have been painful. Graphic design and Flash banners. Blah. But now, finally, we’re coming full circle. Video has caught up to the Internet, and visa versa, and we’re shooting again. So, when you see a portfolio like Daniel’s with a Short Films section, you don’t think of it as extra – you think great! The kid knows how to make a video. Now go tell Craft Services that we want those little smoothies with the vitamin C booster. Pronto.

Portfolio: daniellobaton.com

UPDATE – Alexandre Scaff

Alexandre is a copywriter/CD at Grey Brasil. He’s got a brand new site on Wix (new to MC, far as we know) that’s beautiful. Some awesome new work, too.

Portfolio: wix.com/scaff21/work

Tom Wilson

Tom is a copywriter/CD in Chicago. His portfolio is just awesome, but his print section (“READ”) is especially sick: Altoids, Porsche, Gatorade, Bahamas. Yes, please.

Portfolio: hiretomwilson.com

Yama Rahyar

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Yama is a copywriter at DGWB in Los Angeles. Don’t misses: Words of Wetzel’s, 12 Days of In-N-Out, and Banks Hate You.

Portfolio: behance.net/yamarahyar

David Register

David is a copywriter/EVP/GCD at Arnold Worldwide in Boston. His site is more than advertising. It’s the creative output of one David Register, including photos, a kids book, and a collage he made for his son. Love it.

Portfolio: cargocollective.com/dregister

Carlos Bretel

Carlos is a senior copywriter at Lápiz Leo Burnett in Chicago. Originally from Perú, he began his career in Lima, and there’s a good mix of work from both countries on his site. Check out his work for Gain. Print is amazing. Radio is funny. TV is just crazy.

Portfolio: cargocollective.com/bretel

Louis Wittig

Louis is a junior copywriter at iNDELIBLE in NYC. His portfolio features a campaign for the American Heart Association that uses the nastiness of pizza grease to deliver its message in an ingenious way (above). His portfolio also features an app for Little Caesars pizza. And there, my friends, is the copywriter conundrum. We saveth from heart attack. We selleth the heart attack.

Portfolio: louiswittig.com

Greg Gerstner

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Greg is a copywriter/ACD at Ogilvy NYC. Love how his site is written. Nothing on the home page, just clean. History and Honors is thorough but minimal. For each campaign, there’s just the right amount of set-up (when set-up is needed). And credits are fully blown-out, awards show-style.

Portfolio: greggerstner.com

John Kastanes

John is a senior copywriter in Chicago. One of the benefits of working at big shops in Chicago is that you get to produce work that everyone sees. Click on John’s TV section, and you’ll probably recognize half of the spots just by looking at their thumbnails.

Portfolio: johnkastanes.com

Chris Baier

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Chris is a senior copywriter at Gardner Nelson in NYC. There’s a great mix of work on his site, from Trident White (above), to a guerilla idea for ambulance chasing lawyers, to content for several hilarious blogs, including “Posing With Potholes.” Thank God for the Internet.

Portfolio: chris-baier.com

Gino Click

Gino is a copywriter in San Francisco, previously a Social Media Copywriter at Mekanism. If you’re like MC, you found that title interesting. Social Media Copywriter is awesome on your rez, for sure. And there are killer examples of it on Gino’s site. But does that mean no writing traditional or digital while in that position? Does it mean no social media for the rest of us? Hmm.

Portfolio: ginoclick.com

Matt Bowne

Matt is a senior copywriter at Barkley in Kansas City. Bunch of fun work on his site, including Sonic Drive-in, Blue Bunny Ice Cream, Krispy Kreme, Mr. Coffee and plenty more. The caption above his Sonic TV spots simply says, “These commercials increased sales by 1000%. I’m sure of it.” How many times have I wanted to write that? Also, be sure to click on Bio for one of the most awesome family photos ever.

Portfolio: mattbowneexperiment.com

Jerry Gross

Jerry is a copywriter in the UK. He’s been “oozing creative juices from every orifice” and “spewing concepts across media” for 20 years. His words, not mine.

Portfolio: jerrygross.co.uk

Keith Zang

Keith is a senior copywriter at The Kaplan Thaler Group in NYC. This is what you get when you’re an interactive copywriter working at AKQA or Kaplan Thaler or one of those. You get yourself a custom portfolio site. Really like how simple it is to nav. You can jump around and see the whole thing in just a few minutes, which is rare for a portfolio full of interactive work. Nice.

Portfolio: keithzang.com

Matty Smith

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Matty is a copywriter at Barton F. Graf9000, the new Gerry Graf shop that just nabbed Eric Kallman from W+K. Is there a cooler place to be? No. So, how did Matty get the gig? Well, he’s got a Master’s Degree from VCU Brandcenter AND he was an Eagle Scout. Once again proving MC’s theory that drummers, comedians, surfers and scouts make good copywriters. Of course, Gerry already knew this.

Portfolio: mattysmith.com

Craig Miller (Chicago)

Craig is a copywriter/CD in Chicago. (Not to be confused with Craig Miller at CP+B.) On his home page, you’ll find a personal manifesto of sorts – Craig’s likes, dislikes and beliefs. Including this: “Ellipses in headlines are my kryptonite.” Couldn’t agree more, sir.

Portfolio: web.mac.com/miller_craig

Dov Zmood

Dov is a copywriter/ACD at Ogilvy in NYC. Over the past ten years, he’s also done time at R/GA, FCB, TBWA, and JWT Melbourne. His site is loaded with awesome work, and a ton of it. Lots of which MC hadn’t seen before, like the above campaign for Maxwell House. Yawning IS ugly.

Portfolio: dovzmood.net

Matt Vitou

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Matt is a new copywriter/co-lead singer at W+K Shanghai after graduating from Creative Circus. (MC’s first China entry. Love it.) What kind of portfolio are they looking for at the W+K on the other side of the world? Here’s your chance to find out.

Portfolio: cargocollective.com/mattvitou

Spencer Fleury

Spencer is a marketing/technical copywriter in Florida. Because of the nature of his work, his book doesn’t look like the other books on MC. (Doesn’t make it any better or worse, just different.) About a month ago, I sent out an emergency tweet asking if there was a technical writer willing to help my sister, who’s getting her masters in technical writing, with her final project. Spencer was on it in a flash. That’s good peeps. Thanks again, Mr. Fleury. Very much.

Portfolio: spencerfleury.com

Jamie Schwarz

Jamie is a copywriter in NYC. First, check out his work. Then, check out his rez. Since graduating from Miami Ad School in 2005, he’s worked at a couple of shops, freelanced at a bunch, and is now about to launch an eco-denim company. Which, to MC, seems to perfectly align with the CWs coming out of Miami Ad School (influenced by CP+B), which Jamie attended. Entrepreneurs, idea factories, world tours.

Portfolio: jaimeschwarz.com

VCU Brandcenter Week 2011 – Simon Philion

Another stand-up comic. Another affiliation with the Upright Citizen’s Brigade. Another killer student book proving that: #1 Comedians make awesome copywriters and #2 VCU is one of the top copywriting schools for comedians on the planet.

Portfolio: simonphilion.com

VCU Brandcenter Week 2011 – Lane Karczewski

Lane is one of the lucky VCU Brandcenter grads who’s already landed a gig. He’ll be ripping it up at AKQA in San Francisco on Audi. How fun is that? So fun. Look out SoMa. Here comes Lane.

Portfolio: lanekarczewski.com

VCU Brandcenter Week 2011 – Rebecca Ullman

Check out Rebecca’s cool campaigns for Foursquare, Hanes, Mini Thrill Rides, and Carfax. Love the writing of her site, too. Rebecca’s got a wicked smart, snappy voice that’s just fun to read. Almost as fun as her Visual Addendum page, featuring the above photo. Quality.

Portfolio: rebeccaullman.com

VCU Brandcenter Week 2011 – Adam Wolinsky

VCU is so hooked into the industry, you know that themes in VCU student books are themes agencies are asking to see. In Adam’s, one of those themes is loud and clear: crazy innovation. Or, outlandish entrepreneurial strategic grenades. Something like that. He’s got an end-of-the-world campaign for Costco, Get Gay Married human rights campaign, one for an even faster version of Ramen, and a New Balance race for seniors called The Geriathlon.

Portfolio: heckvetica.com

VCU Brandcenter Week 2011 – Claire Wyckoff

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MC has often said that surfers make good copywriters. Surfers and drummers. Got another one to add to that list: comedians. Don’t know if she surfs or drums, but Claire is funny. Before VCU, she studied improv at Middlebury College, and at Improv Olympic and Upright Citizen’s Brigade. It shows. Smart, hilarious, fantastic writing all over her portfolio.

Portfolio: clairewyckoff.com

Craig Miller

Craig is a copywriter/CD at CP+B. The work on his site is presented as a simple reel, or downloadable reel/book. If you’re like MC, you see copywriter/CD at CP+B and you’re like, “Oh damn. This one’s going to kill.” Guess what? It kills.

Portfolio: craigmillercreative.com

Ryan Raab

Ryan is a copywriter at CP+B. As David Roth, copywriter and friend of MC put it, “probably no person with 2.5 years of experience with more work to show for it.” (Thanks for the heads-up, David.) Wow.

Portfolio: ryanraab.virb.com

Will Gorman

Will is a copywriter at Venables Bell in SF. Been there four years, after graduating from Circus. Check out his ComedyFetish.com campaign. Sick. In PRINT/OOH, check out his Slim Jim T-shirt. Brilliant.

Portfolio: thebookofgorman.com

Jeff Nieberding

Jeff is a copywriter at Saatchi in Los Angeles. Sometimes you see a piece in someone’s portfolio and you’re just like, “Oh wow, check out that salad car. Dangit, I want to make a salad car!”

Portfolio: stop7workshop.com

Jane Koh

Jane is a freelance copywriter in Madison, formerly at Leo Burnett. Her portfolio is classic Burnett, featuring work for Special K, Go-Tarts and Secret. Click into Broadcast and then scroll down to Go-Tarts. Casting is priceless.

Portfolio: copybyjanekoh.com